Marketing & Communications Coordinator

Sturdy Health; Attleboro (MA); On-site; USD 62,000 - 95,000; Full time

Job summary

Sturdy Health seeks a Marketing & Communications Coordinator to support marketing, branding, internal communications, mass patient communications, and media relations. You will work with a team of internal staff and external partners to drive initiatives and ensure timely, accurate communications across the system.

The role requires a Bachelor’s degree and at least 3 years in a marketing/communications role, with strong writing, SEO, event support, and content creation skills.

Qualifications

• Minimum 3 years relevant experience in a marketing or communications role.
• Proficiency with MS365 Outlook, PowerPoint, Excel, and Word.
• Proficiency with Adobe InDesign, Adobe Photoshop, Canva, or equivalent.

Responsibilities

• Receive incoming requests from across the system and frame the full project, add it to the project tracker, and help document resources assigned.
• Help maintain inventory for promotional items and pull materials for other departments; maintain inventory of branded items.
• Create and maintain a SharePoint site with marketing and communications templates and resources.

Skills

Marketing experience

Self-starter

Multi-tasking

MS365

Writing and editing

Interpersonal skills

Web content updating

Education

Bachelor’s degree in communications, marketing, public relations, journalism, or similar

Tools

Adobe InDesign

Adobe Photoshop

Canva

MS Office

Job description

Scheduled Weekly Hours: 40

The Marketing & Communications Coordinator will play an integral role in the operations and processes of all marketing and communications functions at Sturdy Health. This position will support the functions of a team made up of internal full-time employees and external partners who are focused on marketing, branding, internal communications, mass patient communications, and media relations.

Education/Training

• Bachelor’s degree in communications, marketing, public relations, journalism, or similar required.

Licenses/Certification

N/A

Required Qualifications And Skills

• Minimum 3 years relevant experience in a marketing or communications role.
• Independent, self-starter with a strong sense of ownership and the ability to work independently or with others while keeping all key stakeholders updated on efforts.
• Ability to multi-task, pivot, and work effectively in a fast-paced environment as a collaborative, inclusive team member.
• Proficiency with MS365 Outlook, PowerPoint, Excel, and Word required.
• Proficiency with Adobe InDesign, Adobe Photoshop, Canva, or equivalent required.
• Skilled in writing, layout, editing, and proofreading with strong attention to detail.
• Strong interpersonal skills with a high level of customer service.
• Experience creating and updating web content.
• Ability to coordinate complicated schedules with many moving parts and people and then help orchestrate on site to ensure activities are running smoothly and on schedule.
• Ability to create visually appealing flyers and basic layouts, gather input, and make revisions to finalize.
• Ability to write business communications, talking points, fliers, articles, and similar content aligned to the brand's messaging and voice.
• Ability to clearly, positively, and professionally represent the Sturdy Health brand in all forums.
• Ability to meet deadlines while effectively managing changing priorities.
• Ability to work occasional evenings to assist with employee events, as needed.

Preferred Qualifications And Skills

• Experience optimizing web content for clarity and SEO.
• Experience with email marketing and marketing automation tools, like Constant Contact or Zoho Campaigns.
• Experience with Google profiles and reviews.

Essential Job Functions

• Receive incoming requests from across the system and partner with team members to frame the full project, add it to the project tracker, and help document resources assigned. Help team document progress.
• Help maintain inventory for promotional items and pull materials for other departments; Maintain inventory of pop-up banners, tablecloths, and other branded items. Oversee a system for lending them out and receiving them, ready for use.
• Create and maintain a SharePoint site with marketing and communications templates and resources. Ensure the latest graphics and messaging materials are posted and available to people across the system.
• Process and track requests, including IT requests, invoices, supply orders, café orders, receipts for credit cards, etc.
• Update and maintain monthly dashboards of marketing and communications progress and results.
• Help keep all marketing storage areas organized and continuously clean out materials that are no longer needed. Partner with employee engagement colleagues to ensure they have ample storage space for their needs.
• Prepare weekday Metro Monitor news summaries and distribute.
• Maintain team meeting agendas, assigning facilitators, updating agendas, and ensuring team members know when they are speaking/leading.
• Create and manage team calendar; coordinate with community relations/employee engagement to ensure their activities and plans are on the calendar as well.
• Coordinate schedules for marketing and communications activities, including photo and video shoots.
• Help maintain, organize, and archive team digital files, including photos.
• Serve as point person for maintaining printing options for marketing collateral from quick print copy shops to full print and mailshop needs. Maintain online portals for printing and ordering.
• Create (via online searching) and organize market research for the team to access.
• Research and create local provider database for marketing and outreach to area providers.
• Manage team email inboxes and reply or forward for follow-up.
• Prepare presentations by pulling basic content and graphics onto slides to hand off.
• Set up online webinars and virtual events, including panelists, registrations, and pre- and post-event communications.
• Update work trackers as requests come in and project reviews happen.
• Assist with the on-site needs for internal communications, including gathering details about department activities, taking photos at activities, and distributing flyers, newsletters, and other collateral.
• Organize team recognitions - help track and send acknowledgements.
• Create and/or place temporary signs for patients at locations.
• Track internal and external brand violations to ensure logos, graphics, location names, and terminology updated according to current brand guidelines; assist teams and partners as they update materials, systems, and language.
• Assist with provider headshots, maintaining appointment options, prepping photos, organizing options.
• Update Google accounts and correspond with Google business profile managers as needed.
• Maintain lists and labels related to ongoing distribution and other projects so they are always current.
• Make website updates; check website for opportunities to update and improve content.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Age And Diversity Related Criteria

Consistently treats patients, colleagues, and visitors with dignity and respect, while being sensitive to the differing needs of all age groups, backgrounds, characteristics, and cultures.

Ability To Fulfill Job Expectations

Must have the ability to perform the essential functions of the position, including required work hours, locations, and physical demands, without posing a direct threat to the health and safety of themselves or other individuals in the workplace, and with or without reasonable accommodation.

Physical Demands

Must be able to lift up to 15 pounds. Position requires repetitive motion such as typing and data entry.

Salary Range: $61,533.12-$94,633.69

Salary Range Details

The pay range displayed on each job posting reflects the anticipated range for new hires. A successful candidate’s actual compensation will be determined after taking factors into consideration such as the candidate’s work history, experience, skill set, and education. This is not inclusive of the value Sturdy Health’s benefits package (if applicable), which includes among other benefits, healthcare/dental/vision and retirement. For annual salaries this is based on full-time employment.

Sturdy Memorial Hospital is an equal employment opportunity employer. There is no discrimination because of race, color, creed, age, gender, sexual orientation, national origin, veteran status or disability.