Marketing Communication Specialist - Senior

MacLean Power Systems; Fort Mill (SC); On-site; USD 70,000 - 95,000; Full time

Job summary

MacLean Power Systems in Fort Mill, SC is seeking a Senior Marketing Communications Specialist to lead integrated communications, shaping messaging, brand identity, digital content, and creative production in a fast-paced environment.

You will collaborate with HR, engineering, and corporate teams to deliver insightful, audience-focused messaging and visually compelling communications for both internal and external audiences.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 1–3 years of experience in marketing communications or related discipline.
• Proficiency with Adobe Creative Suite, Email Marketing tools, Microsoft Office, and SharePoint.
• Strong project management skills and ability to manage cross-functional collaborations.
• Excellent verbal and written communication skills.
• Proven ability to lead design and branding initiatives from concept through execution.
• Strong attention to detail and ability to manage multiple projects simultaneously.

Responsibilities

• Create compelling sales enablement materials (leave-behinds, brochures, product sheets, pitch decks) with cross-functional teams.
• Translate technical content into clear, visually engaging messaging for diverse audiences.
• Develop insight-driven messaging to strengthen brand voice and audience engagement.
• Design, manage, and maintain brand assets for a consistent look and feel.
• Ensure all materials reflect MPS’s brand standards and visual identity.
• Plan and execute email campaigns using marketing tools; produce LinkedIn content aligned with strategy.
• Create marketing collateral for events and tradeshows; coordinate with Events team on messaging.
• Collaborate with the videographer on product and facility photography and multimedia content.

Skills

Brand management

Messaging & content strategy

Project management

Adobe Creative Suite

Email marketing

Microsoft Office

SharePoint

Photography/Video knowledge

Education

Bachelor’s degree in Marketing or Communications

Tools

Adobe Creative Suite

Constant Contact

Klaviyo

Mailchimp

SharePoint

Microsoft Office

Job description

Headquartered in Fort Mill, South Carolina, MacLean Power Systems (MPS) is a leading manufacturer of mission-critical and engineered components for the electric utility, telecommunications, and civil markets. Established in 1986 as a subsidiary of a larger parent company, MPS has grown substantially and now operates as a standalone company. A dedicated workforce of over 2,000 team members worldwide, MPS is renowned for its commitment to quality, responsiveness, and safety. Our focus on vertical integration ensures the highest standards across our product lines. We operate seventeen production facilities across North America and continually invest in our manufacturing capabilities to better serve our customers.

At MPS, we strive to create a workplace that embodies respect, openness, collaboration, personal growth, and entrepreneurship. We are committed to achieving excellence in Environmental, Health & Safety through our Mission Zero initiative.

Job Summary

The Senior Marketing Communications Specialist is to lead integrated communications initiatives that elevate our brand, engage audiences, and support business growth. This role combines strategic planning with hands-on execution across messaging, brand identity, digital communications, and creative production. The ideal candidate thrives in a fast-paced environment, has a keen eye for design, and excels at delivering well-architected insight-driven messaging across internal and external channels.

Job Duties

Messaging & Creative Content

• Create compelling sales enablement materials (leave-behinds, brochures, product sheets, pitch decks), internal communications, newsletters, and technical sheets in collaboration with cross-functional teams.
• Translate technical and complex content into clear, visually engaging messaging that resonates with diverse audiences.
• Develop well-architected, insight-driven messaging to strengthen brand voice and audience engagement.

Brand & Visual Identity

• Design, manage, and maintain brand assets - including logos, packaging, and facility visuals - for a consistent, professional look and feel.
• Ensure all marketing materials and communications reflect MPS’s brand standards and visual identity.

Communications & Social Media

• Plan and execute email communications campaigns using tools like Constant Contact, Klaviyo, Mailchimp, or similar platforms.
• Collaborate with the team to understand and produce visually engaging LinkedIn content that aligns with strategic messaging.

Event & Trade Show Support

• Develop marketing collateral for events and tradeshows, including booth graphics, invites, and promotional materials.
• Partner with the Events & Trade Show team to ensure messaging and creative assets align with overall event strategy.

Creative Production

• Collaborate with the Videographer to coordinate product and facility photography and support multimedia content creation.

Team Support & Leadership

• Mentor junior design and communications talent to foster growth and maintain high standards.
• Collaborate with HR, engineering, and corporate teams on internal and external projects, ensuring messaging and design are aligned with business goals.

General Responsibilities

• Track and document communications projects and campaign performance for continuous improvement.
• Stay current with marketing communications trends, tools, and best practices.
• Ensure all work aligns with brand guidelines, corporate standards, and internal policies.

Experience and Education

• Bachelor’s degree in marketing, Communications, or a related field.
• 1-3 years of experience in marketing communications, creative strategy, or related discipline.
• Proficiency with Adobe Creative Suite, Email Marketing tools, Microsoft Office, and SharePoint.
• Strong project management skills and ability to manage cross-functional collaborations.
• Excellent verbal and written communication skills.
• Proven ability to lead design and branding initiatives from concept through execution.
• Strong attention to detail and ability to manage multiple projects simultaneously.

Competencies/Skills

• Expertise in brand management and visual identity.
• Ability to turn technical content into clear, compelling messaging.
• Proficiency with marketing automation and content management tools.
• Knowledge of photography, video, and multimedia production.
• Strong project management and cross-functional collaboration skills.
• Experience mentoring junior talent.

EOE-Minority/Female/Disability/Veteran

Various agencies of the United States Government require employers to maintain information on applicants pertaining to factors such as race, sex, and type of position for which an individual applies. The information requested is voluntary and for compliance with certain record‑keeping requirements. MacLean Power, LLC has a long‑standing commitment to equal employment opportunity for all its associates and applicants for employment. MacLean Power, LLC believes all persons are entitled to equal employment opportunities and does not discriminate against its employees or applicants for employment because of race, color, gender, affectional or sexual orientation, domestic partnership status, ancestry, religion, national origin, citizenship status, marital status, disability, veteran status, age or any other protected group status.

All job offers are conditional, upon successful completion of pre-employment screening, including criminal checks, drug testing, employment, and education verification.