Digital Marketing Manager

Corriculo Recruitment; Boston (MA); Sur place; USD 70 000 - 90 000; Plein temps

Avantages offerts par ce poste

Life Insurance

Medical

Vision

Résumé du poste

Corriculo Recruitment seeks a Digital Marketing Manager for a US-based life sciences technology business. You will own the full digital funnel, driving multi-channel demand generation, automation, and lead nurturing to impact pipeline and revenue.

You will collaborate with Sales, Market Development, and Product Management on ABM initiatives, translating complex technical content into campaigns across web, email, paid media, webinars, and digital events.

Qualifications

• At least four years in a B2B digital capacity in life sciences or tech.
• Hands-on Salesforce or equivalent CRM plus automation platform skills covering segmentation, analytics, and attribution.
• Proven ability to connect digital activity to commercial pipeline with an outcomes-first, data-driven approach.
• Strong written communication, able to work with scientific teams and translate complex material into campaigns.

Responsabilités

• Own multi-channel demand generation and tie digital activity to pipeline outcomes.
• Design and execute campaigns with automation and audience segmentation.
• Collaborate with Sales, Market Development, and Product Management on account-based initiatives.
• Translate complex technical material into compelling campaigns across web, email, paid media, webinars, and digital events.
• Measure success by qualified leads and pipeline contribution.

Connaissances

B2B digital marketing

Salesforce / CRM

Automation platforms

Analytics & attribution

Scientific markets

Strong written communication

Outils

Salesforce

Description du poste

Digital Marketing Manager, Life Sciences, Scientific Instrumentation

Basic salary: $70k to $90k

Total compensation: $113k

A Digital Marketing Manager with experience in life sciences, biotech, scientific instrumentation, or technical markets, is required to join a fast-growing scientific technology business operating at the cutting edge of biological imaging. Could this be your chance to own the full digital funnel and make a measurable commercial impact in a high-growth environment?

The Role

The Digital Marketing Manager will take ownership of multi-channel demand generation, designing and executing campaigns that tie digital activity directly to pipeline outcomes. This includes running automation workflows, segmenting audiences, and developing lead nurturing programmes, while collaborating with Sales, Market Development, and Product Management on account-based initiatives. You will also partner with scientific and content specialists to transform complex technical material into compelling campaigns spanning web, email, paid media, webinars, and digital events. Success is measured equally across qualified lead creation and pipeline contribution, making a commercially focused, data-driven mindset central to how this role operates.

The Company

This is a US-based scientific technology company serving prominent research organisations across biopharma, biotech, and academia on a global scale. The business is entering a significant phase of commercial expansion, and this role sits right at the heart of that growth. You will be joining a team that values measurable outcomes, cross-functional collaboration, and the ability to operate with autonomy in a fast-moving environment.

What experience does the Digital Marketing Manager need?

• At least four years in a B2B digital capacity, ideally within life sciences, biotech, scientific instrumentation, or a similarly technical sector
• Hands-on capability with Salesforce or an equivalent CRM, combined with strong automation platform skills covering segmentation, analytics, and attribution
• A demonstrated history of connecting digital programme activity to commercial pipeline growth, underpinned by an analytical, outcomes-first approach
• Strong written communication ability, including confidence working alongside scientific teams and adapting complex technical subject matter into effective campaign content
• Life Insurance
• Medical
• Vision

Digital Marketing Manager