Spec 2, Marketing Communication & Digital Marketing

Planet Pharma; San Antonio (TX); On-site; USD 52,000 - 59,000; Full time

Job summary

Planet Pharma is seeking an early-career marketer to support digital marketing, demand generation, and communications for life sciences products. The role offers hands-on experience across campaigns, analytics, webinars, product launches, and events, collaborating with product marketing, sales, and agency partners.

You will manage campaigns across LinkedIn and Google Ads, develop emails and landing pages, build reports, and help optimize performance using data and technology.

Qualifications

• Bachelor’s degree required in a related field.
• 1–3 years in digital marketing, demand generation, or marketing communications.
• Ability to communicate technical concepts to diverse audiences.
• Experience with digital platforms and data-driven campaigns.
• Strong written and verbal communication skills.
• Familiarity with life sciences sector is a plus.

Responsibilities

• Execute digital campaigns across paid search, social media, email, and web channels.
• Support campaign planning, audience targeting, lead generation, and nurture programs.
• Monitor performance and optimize based on results.
• Develop and edit emails, social posts, landing pages, digital ads, and product or event promotions.
• Create campaign reports and dashboards communicating results and opportunities.
• Support webinars, product launches, conferences, and trade shows.
• Update marketing collateral, presentations, and digital assets.
• Ensure content accuracy, brand consistency across communications.
• Collaborate with product marketing, sales, creative teams, and external partners.

Skills

Digital marketing

Campaign planning

Lead generation

Nurture programs

Content development

Analytics

Email campaigns

Campaign optimization

Education

Bachelor’s degree in marketing, communications, life sciences, biology, biotechnology, biomedical sciences, or related field

Tools

LinkedIn Campaign Manager

Google Ads

Marketo

Pardot

HubSpot

Salesforce CRM

Google Analytics 4

Google Tag Manager

Excel

PowerPoint

Job description

About the Role

We are seeking a motivated early-career marketer to support digital marketing, demand generation, and marketing communications for life sciences products and solutions. The ideal candidate brings hands-on experience with key digital platforms and enjoys using data, content, and technology to improve campaign performance.

This role offers broad experience across digital strategy, campaign execution, content development, analytics, webinars, product launches, and events. The contractor will work closely with product marketing, sales, creative teams, and agency partners.

What You’ll Do

• Execute digital campaigns across paid search, social media, email, and web channels.
• Support campaign planning, audience targeting, lead generation, and nurture programs.
• Monitor performance and recommend optimizations based on campaign results.
• Develop and edit emails, social posts, landing pages, digital ads, and product or event promotions.
• Create campaign reports and dashboards that clearly communicate results and opportunities.
• Support webinars, product launches, conferences, trade shows, and other demand generation activities.
• Update marketing collateral, presentations, and digital assets.
• Ensure content accuracy, brand consistency, and attention to detail across communications.
• Collaborate with product marketing, sales, creative teams, and external partners.

Required Qualifications

Education and Experience

• Bachelor’s degree in marketing, communications, life sciences, biology, biotechnology, biomedical sciences, or a related field.
• 1-3 years of experience in digital marketing, demand generation, or marketing communications.
• Ability to communicate technical or scientific concepts to technical and non-technical audiences.

Digital Marketing

• Hands-on experience creating and managing campaigns in LinkedIn Campaign Manager and Google Ads, including Search, Display, and Remarketing.
• Experience using at least one marketing automation platform, such as Marketo, Pardot, or HubSpot.
• Working knowledge of search engine optimization and search engine marketing best practices.
• Understanding of lead generation and demand generation tactics.
• Experience with email campaigns and nurture programs.
• Ability to analyze, optimize, and report on campaign performance.

Marketing Technology and Analytics

• Experience using Salesforce CRM, Google Analytics 4, and Google Tag Manager.
• Experience tracking click-through rate, cost per click, conversion rate, cost per lead, and marketing-qualified leads.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience using AI productivity tools such as Microsoft Copilot.

Content and Communications

• Strong written and verbal communication skills.
• Experience developing emails, social content, landing pages, digital advertising copy, and product or event promotions.
• Strong proofreading and editing skills.
• Ability to maintain brand and messaging consistency across channels.

Preferred Qualifications

Industry Experience

• Experience in life sciences, biotechnology, diagnostics, healthcare, or scientific marketing.
• Experience marketing scientific instruments, laboratory products, software, or diagnostics.
• Familiarity with researchers, core laboratories, biotechnology, pharmaceutical, and contract research audiences.

Creative and Design

• Working knowledge of Adobe InDesign, Illustrator, Photoshop, and Acrobat.
• Experience updating collateral, presentations, brochures, and digital assets.
• Experience adapting creative assets for digital advertising channels.
• Basic understanding of brand and visual identity guidelines.

Additional Marketing Experience

• Experience supporting product launches, webinars, conferences, or trade shows.
• Knowledge of A/B testing methods.
• Familiarity with Veeva PromoMats or regulated content review and approval processes.

Ideal Candidate

You are a digitally savvy, organized marketer who enjoys combining data, content, and technology to drive results. You are comfortable working across multiple platforms, eager to learn, and interested in supporting innovative products in the life sciences industry.

Pay Range: 38-43/hr *based on experience