Marketing Cloud & Web Analytics Specialist

Loyola University Chicago; Chicago (IL); Hybrid; USD 75,000 - 85,000; Full time

Job summary

Loyola University Chicago seeks a Marketing & Communications Specialist to manage web administration and digital marketing for the Advancement division. You will oversee CMS, Salesforce Marketing Cloud, and related platforms, building templates, optimizing content, and leading email campaigns with data-driven strategies.

Responsibilities include coordinating data flow between Salesforce components, developing online event registrations and donation pages, and ensuring best practices in email

Qualifications

• Bachelor's degree and a minimum of two (2) years of experience in digital marketing, including web content development, HTML email, and Salesforce Marketing Cloud experience.
• HTML and CSS experience; proficiency with HTML editing applications; proficiency with Photoshop or equivalent image editing applications; experience developing and distributing bulk email campaigns; proficiency coding AMPscript for email marketing in Marketing Cloud; SQL.

Responsibilities

• Oversee CMS and digital platforms (Salesforce, Marketing Cloud, T4, Kindsight connect, CVENT) to ensure alignment with Advancement priorities.
• Ensure data flow between Salesforce ecosystem components (Salesforce, Marketing Cloud, Cvent).
• Manage online event registrations, donation pages, microsites, survey forms, and email invitations for Advancement.
• Edit and optimize images and content for online use; develop reusable web templates for non-technical staff.
• Lead web analytics using Google Analytics and SiteImprove to monitor performance and guide digital strategy.
• Develop HTML emails in Marketing Cloud with dynamic content, AMPscript, SQL, data extensions, and journeys.

Job description

Loyola University Chicago seeks a Marketing & Communications Specialist to manage web administration and digital marketing for the Advancement division. You will oversee CMS, Salesforce Marketing Cloud, and related platforms, building templates, optimizing content, and leading email campaigns with data-driven strategies.

Responsibilities include coordinating data flow between Salesforce components, developing online event registrations and donation pages, and ensuring best practices in email