Marketing Technology Specialist

Saransh Inc; Alameda (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Saransh Inc. is seeking a Salesforce Marketing Cloud specialist to support campaign execution, platform optimization, and reporting for healthcare clients. You will work with Sales Cloud and Marketing Cloud integrations, data structures, and audience segmentation.

Ideal candidates have 4-8 years of hands-on experience with Marketing Cloud development, CRM platforms, and compliance knowledge (HIPAA/GxP). This role reports to the Alameda, California office and collaborates with marketing, IT, and

Qualifications

• 4-8 years of experience.
• Experience with Salesforce Marketing Cloud and CRM platforms.
• Experience supporting campaign execution, platform optimization, integrations, and reporting.
• Marketing Cloud Development experience.
• Must report to Alameda, California Office.

Skills

Salesforce Marketing Cloud

Campaign execution

Platform optimization

Reporting

Stakeholder management

Cross-functional collaboration

Regulatory/compliance awareness

Tools

Tableau

CRM platforms

Sales Cloud

Job description

Saransh Inc is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. We are constantly on the lookout for professionals to fulfil the staffing needs of our clients.

Job Description

• 4-8 years of experience.
• Salesforce Marketing Cloud, CRM platforms.
• Must have: Experience supporting campaign execution, platform optimization, integrations, and reporting.
• Fully involved in Marketing Function, skilled in Marketing Cloud Development as well.
• Must Report to Client Alameda, California Office

Role Descriptions:

• Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models). Strong functional and technical understanding of Salesforce Marketing Cloud| including data management| journeys| audience segmentation| and reporting capabilities.
• Experience designing subscriber/contact data structures| preference centers| and consent/opt-out management. Ability to review technical estimates and implementation approaches and identify potential risks| dependencies| and opportunities. Experience supporting campaign reporting and performance measurement| with the ability to facilitate consistent| accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus). Strong project coordination and stakeholder management skills with experience working across Marketing| IT| Compliance| and external vendors.
• Experience working within regulated environments and supporting compliance| privacy| and governance requirements (e.g.| HIPAA/PHI| consent| CAN-SPAM/CASL| data retention). Essential Skills: Salesforce certifications: Marketing Cloud Consultant| Marketing Cloud Administrator| and/or Sales Cloud Consultant.
• Experience in healthcare| pharma| or life sciences marketing| including familiarity with HIPAA| HITRUST| and (where applicable) 21 CFR Part 11 / GxP or validated-system expectations.
• Familiarity with customer data platform (CDP) concepts| deliverability best practices| and email authentication. Experience with vendor management| change management| environment governance| and audit processes.