Senior Salesforce Marketing Cloud Architect

Indegene; New Hope (Bucks County); On-site; USD 120,000 - 150,000; Full time

Job summary

A healthcare technology provider is seeking a Senior Salesforce Marketing Cloud Architect to lead the backend design and optimization of marketing automation capabilities. The role requires over 5 years of experience with Salesforce Marketing Cloud, focusing on architecting data-driven customer journeys for Pharma & Biotech brands. Candidates should have proficiency in Email Studio and SQL, and a background in the regulated healthcare industry is preferred.

Qualifications

• 5+ years of experience working with Salesforce Marketing Cloud.
• Familiarity with customer journey orchestration.
• Experience and understanding of the regulated healthcare industry preferred.

Responsibilities

• Lead the design and architecture of SFMC solutions for client marketing campaigns.
• Translate campaign-level business requirements into technical specifications.
• Design data flows and API integrations between SFMC and in-house Programmatic desks.

Skills

Proficiency in Email Studio

Deep understanding of data extensions

Experience with Send Logging

Advanced use of AMPscript

SQL for Query Activities

Education

Salesforce Certified Marketing Cloud Developer

Tools

Salesforce Marketing Cloud

SQL

Job description

A healthcare technology provider is seeking a Senior Salesforce Marketing Cloud Architect to lead the backend design and optimization of marketing automation capabilities. The role requires over 5 years of experience with Salesforce Marketing Cloud, focusing on architecting data-driven customer journeys for Pharma & Biotech brands. Candidates should have proficiency in Email Studio and SQL, and a background in the regulated healthcare industry is preferred.