Senior Marketing Technology Specialist

Tata Consultancy Services; Alameda (CA); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Discretionary Annual Incentive

Comprehensive Medical Coverage

401K Plan with matching

Certification & Training Reimbursement

Job summary

Tata Consultancy Services Limited in Alameda, CA is seeking a Functional Consultant with 4–7 years of experience in Salesforce Marketing Cloud and CRM platforms. You will support design, integration, and reporting across SFMC and Sales Cloud, managing data structures, consent, and governance.

Responsibilities include coordinating with marketing, IT, and vendors, reviewing solutions, and ensuring compliant data practices in regulated environments. Salary ranges reflect market norms for the role.

Qualifications

• 4-7 years of experience with Salesforce Marketing Cloud and CRM platforms.
• Strong knowledge of Sales Cloud integration with Marketing Cloud and data synchronization.
• Experience with data management, journeys, segmentation, and reporting in Marketing Cloud.
• Ability to design subscriber data structures, consent/opt-out management, and data governance.

Responsibilities

• Support design and evolution of marketing tech solutions across SFMC and Sales Cloud.
• Provide functional/technical guidance to internal teams and partners.
• Review designs, configurations, integrations, and campaign implementations.
• Coordinate with IT on integrations, security reviews, and releases.

Skills

Tableau

Salesforce SFDC

Education

Bachelor's degree in Computer Science

Job description

Job Description

Must Have Technical/Functional Skills

• - 4-7 years of experience working with Salesforce Marketing Cloud, CRM platforms. Experience supporting campaign execution, platform optimization, integrations, and reporting is required.
• - Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models).
• - Strong functional and technical understanding of Salesforce Marketing Cloud, including data management, journeys, audience segmentation, and reporting capabilities.
• - Experience designing subscriber/contact data structures, preference centers, and consent/opt-out management.
• - Ability to review technical estimates and implementation approaches and identify potential risks, dependencies, and opportunities.
• - Experience supporting campaign reporting and performance measurement, with the ability to facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus).
• - Strong project coordination and stakeholder management skills with experience working across Marketing, IT, Compliance, and external vendors.
• - Experience working within regulated environments and supporting compliance, privacy, and governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention).
• - Excellent communication skills, with the ability to translate technical concepts for non-technical stakeholders and lead operationally when needed.

Roles & Responsibilities

Technical oversight & guidance

• - Support the design and evolution of marketing technology solutions across Salesforce Marketing Cloud and Sales Cloud.
• - Provide functional and technical expertise to internal teams and agency partners.
• - Review solution designs, configurations, integrations, and campaign implementations.
• - Support evaluation of agency proposals, estimates, and implementation approaches.
• - Support development and documentation of integration and data-flow standards.
• - Support campaign reporting strategy and consistent performance measurement.

Management & coordination

• - Support coordination across internal teams and external agencies.
• - Partner with agency and vendor teams to coordinate deliverables.
• - Partner with Marketing Operations Specialist and leadership team to resolve complex issues.
• - Coordinate with IT on integrations, security reviews, change management, and releases.
• - Facilitate communication between technical and non-technical stakeholders.
• - Serve as a dependable resource for the Marketing Operations team.

Governance & compliance

• - Support adherence to data governance and compliance requirements including PHI/PII handling, consent and opt-out management, data minimization, access controls, and audit-ready documentation.
• - Maintain solution documentation, design standards, and decision records so the platform is supportable and audit read

Salary Range: $120,000-$130,000 a year

TCS Employee Benefits Summary:

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

#LI-SP1

Location

Alameda, CA

Function

TECHNOLOGY

Role

Functional Consultant

ID

435644

Skills

Tableau | Salesforce(SFDC)

Salary Range

$120,000 - $130,000

Desired Candidate Profile

Qualifications

BACHELOR OF COMPUTER SCIENCE