Marketing & Client Development Lead, Virtual Events

cooley; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Cooley LLP seeks a Marketing & Client Development Senior Manager - Digital Experience, Virtual Events to join the Marketing & Client Development team. The role sits within the Strategy, Transformation & Growth Team, building scalable infrastructure and data-backed frameworks for proactive, high-impact virtual experiences.

The position focuses on architecting virtual channel strategy, owning platforms like Zoom and CVent, coordinating onshore/offshore production, ensuring production quality,

Qualifications

• 7+ years in marketing or business development, preferably in strategy/growth functions.
• 2+ years of exempt/management experience in relevant roles.
• Familiarity with event management systems and video conferencing technologies.
• Hands-on event coordination or admin experience.
• Live event management experience including audience engagement.

Responsibilities

• Virtual Channel Strategy: Architect the strategy and operational framework for the firm's virtual programming.
• Virtual Platform Ownership: Lead owner for virtual event technologies (Zoom, CVent).
• Resource Management: Manage production leads and offshore teams for high-volume events.
• Production Quality & Standards: Ensure high production value and broadcast quality.
• Integrated Journey Mapping: Link virtual events to demand gen and post-event nurture.
• Engagement Analytics: Lead data strategy and attendee insights.
• MCD Partnership: Align hybrid experiences with campaigns and in-person activations.
• Tech & Roadmap Alignment: Integrate data into the firm’s data lake and client intel platforms.
• Scalable Playbook Development: Create repeatable playbooks for digital programs.

Skills

Leadership

Strategic thinking

Cross-functional collaboration

Communication

Analytical mindset

Travel

Event coordination

Education

Bachelor's degree

Tools

Microsoft Office

iManage

Virtual event platforms

Video conferencing tech

Job description

Cooley LLP seeks a Marketing & Client Development Senior Manager - Digital Experience, Virtual Events to join the Marketing & Client Development team. The role sits within the Strategy, Transformation & Growth Team, building scalable infrastructure and data-backed frameworks for proactive, high-impact virtual experiences.

The position focuses on architecting virtual channel strategy, owning platforms like Zoom and CVent, coordinating onshore/offshore production, ensuring production quality,