Marketing Campaigns Manager

Placements24; Willows (CA); Hybrid; USD 26,000 - 41,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work environment

Professional development

Job summary

Placements24 in Welkom, Free State, is seeking a Marketing Campaigns Manager to oversee planning, execution, and optimization of multi‑channel campaigns. You will drive lead generation, brand awareness, and customer engagement, translating business objectives into impactful initiatives across digital and traditional media in a hybrid work setting.

The role requires proven campaign management expertise, strong analytics, and proficiency with marketing automation and CRM systems.

Qualifications

• Proven experience as a Marketing Campaigns Manager or similar role.
• In-depth knowledge of campaign management, digital marketing strategies, and various marketing channels.
• Proficiency in marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.

Responsibilities

• Develop and manage integrated marketing campaigns from concept to completion, ensuring alignment with business goals and target audience needs.
• Plan, execute, and monitor campaigns across digital channels (SEO, SEM, social media, email) and traditional media (print, radio).
• Collaborate with creative teams and external agencies to develop compelling campaign assets and messaging.
• Analyze campaign performance data, measure ROI, and provide regular reports with actionable insights for optimization.
• Manage campaign budgets and ensure efficient allocation of resources.
• Identify target audiences and segment markets for effective campaign targeting.
• Stay updated on the latest marketing trends, tools, and best practices.
• Work closely with sales and customer service teams to ensure cohesive customer journeys.
• Conduct A/B testing and other optimization techniques to improve campaign effectiveness.

Skills

Campaign management

Digital marketing

Analytics

CRM systems

Budget management

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Business Administration

Tools

Marketing automation platforms

CRM software

Job description

About the Role

Our client, a reputable financial services provider located in Welkom , Free State, is seeking a skilled Marketing Campaigns Manager to oversee the planning, execution, and optimization of marketing campaigns across multiple channels. This role requires a strategic thinker with a strong understanding of campaign management, performance analytics, and customer engagement. You will play a key role in driving lead generation, brand awareness, and customer acquisition. The position offers a hybrid work model, combining collaborative in-office work with the flexibility of remote work. We are looking for an individual who can translate business objectives into successful marketing initiatives within the Welkom region. This is an excellent opportunity for a dedicated marketing professional to contribute to significant campaigns for a respected financial institution.

Key Responsibilities

• Develop and manage integrated marketing campaigns from concept to completion, ensuring alignment with business goals and target audience needs.
• Plan, execute, and monitor campaigns across digital channels (SEO, SEM, social media, email) and traditional media (print, radio).
• Collaborate with creative teams and external agencies to develop compelling campaign assets and messaging.
• Analyze campaign performance data, measure ROI, and provide regular reports with actionable insights for optimization.
• Manage campaign budgets and ensure efficient allocation of resources.
• Identify target audiences and segment markets for effective campaign targeting.
• Stay updated on the latest marketing trends, tools, and best practices.
• Work closely with sales and customer service teams to ensure cohesive customer journeys.
• Conduct A/B testing and other optimization techniques to improve campaign effectiveness.

Requirements

• Proven experience as a Marketing Campaigns Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of campaign management, digital marketing strategies, and various marketing channels.
• Proficiency in marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Exceptional communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in the financial services industry is a plus.
• Ability to work effectively in a hybrid environment, balancing remote and in-office collaboration in Welkom.

Benefits

Our client offers a competitive salary, comprehensive benefits package, and a dynamic hybrid work environment. You will have the opportunity to lead impactful campaigns, contribute to the growth of a respected financial institution, and benefit from professional development. This role offers a balanced approach to work and life in Welkom , with the flexibility to optimize your work setup.