Hybrid Marketing Campaigns Manager - FinServ Growth

Placements24; Willows (CA); Ibrido; USD 26.000 - 41.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Hybrid work environment

Professional development

Descrizione del lavoro

Placements24 in Welkom, Free State, is seeking a Marketing Campaigns Manager to oversee planning, execution, and optimization of multi‑channel campaigns. You will drive lead generation, brand awareness, and customer engagement, translating business objectives into impactful initiatives across digital and traditional media in a hybrid work setting.

The role requires proven campaign management expertise, strong analytics, and proficiency with marketing automation and CRM systems.

Competenze

• Proven experience as a Marketing Campaigns Manager or similar role.
• In-depth knowledge of campaign management, digital marketing strategies, and various marketing channels.
• Proficiency in marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.

Mansioni

• Develop and manage integrated marketing campaigns from concept to completion, ensuring alignment with business goals and target audience needs.
• Plan, execute, and monitor campaigns across digital channels (SEO, SEM, social media, email) and traditional media (print, radio).
• Collaborate with creative teams and external agencies to develop compelling campaign assets and messaging.
• Analyze campaign performance data, measure ROI, and provide regular reports with actionable insights for optimization.
• Manage campaign budgets and ensure efficient allocation of resources.
• Identify target audiences and segment markets for effective campaign targeting.
• Stay updated on the latest marketing trends, tools, and best practices.
• Work closely with sales and customer service teams to ensure cohesive customer journeys.
• Conduct A/B testing and other optimization techniques to improve campaign effectiveness.

Conoscenze

Campaign management

Digital marketing

Analytics

CRM systems

Budget management

Cross-functional collaboration

Formazione

Bachelor's degree in Marketing

Business Administration

Strumenti

Marketing automation platforms

CRM software

Descrizione del lavoro

Placements24 in Welkom, Free State, is seeking a Marketing Campaigns Manager to oversee planning, execution, and optimization of multi‑channel campaigns. You will drive lead generation, brand awareness, and customer engagement, translating business objectives into impactful initiatives across digital and traditional media in a hybrid work setting.

The role requires proven campaign management expertise, strong analytics, and proficiency with marketing automation and CRM systems.