B2B Marketing Specialist: Campaigns, Content & Events

Wesco; Pittsburgh (Allegheny County); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Restaurant option

Job summary

Wesco in Pittsburgh is seeking a Specialist - Marketing to execute defined programs across channels, ensuring quality, accuracy, and timely delivery. You will apply playbooks and tools to support awareness, engagement, and demand objectives, delivering reliable outputs with growing independence.

You will collaborate with cross-functional partners, track performance, support research, and plan trade shows and events.

Qualifications

• Associates' Degree in marketing or related field required.
• Bachelors degree preferred in marketing, communications or business.
• 2-4 years of relevant marketing experience.
• Experience in B2B marketing including campaign execution, content development, trade shows, and customer engagement programs preferred.

Responsibilities

• Executes assigned marketing programs, campaigns, or channel activities end to end
• Produces marketing assets, content, and deliverables aligned to briefs and brand standards
• Coordinates inputs from internal partners, agencies, and vendors to support execution
• Tracks performance metrics and customer engagement; flags risks and opportunities
• Supports research and analysis activities including customer, market, and competitive inputs
• Maintains documentation, trackers, and system updates to ensure execution accuracy
• Applies continuous improvement practices to enhance efficiency and program quality
• Plans and executes trade shows and industry events

Skills

Multichannel marketing

Analytical mindset

Organizational skills

Communication skills

Education

Associates' Degree (U.S.)/College Diploma (Canada) - Marketing, Communications, Business, or related field

Bachelor's Degree - Marketing, Communications, Business, or related field preferred

Tools

Excel reports

PowerPoint

Word documents

Job description

Wesco in Pittsburgh is seeking a Specialist - Marketing to execute defined programs across channels, ensuring quality, accuracy, and timely delivery. You will apply playbooks and tools to support awareness, engagement, and demand objectives, delivering reliable outputs with growing independence.

You will collaborate with cross-functional partners, track performance, support research, and plan trade shows and events.