Hybrid Marketing Specialist for Core Brands Growth

Michigan State University Federal Credit Union; East Lansing (MI); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Company-paid health benefits

Company-paid dental benefits

Company-paid vision benefits

Company-paid life insurance

Long-term disability coverage

Paid time off (26 days)

Volunteer time off

11 paid holidays

Job summary

MSU Federal Credit Union in East Lansing is hiring a Marketing Specialist I to develop data-driven marketing strategies, analyze member behavior, and drive growth and brand awareness. The role collaborates across departments to deliver campaigns, ensures regulatory compliance, and supports product launches while maintaining adherence to credit union policies.

This hybrid position requires on-site presence two days per week at the Headquarters and remote work as needed, with a schedule that may

Qualifications

• Bachelor’s Degree in marketing, communications, public relations, business, or related major required
• Comprehensive understanding of marketing funnel and concepts, as well as graphic design
• Strong knowledge of and experience applying marketing methodology
• Knowledge of the Credit Union’s products and services as well as rules and regulations, policies, and procedures
• Ability to analyze results and create reports related to marketing promotions
• Proficient in Microsoft Office, InDesign, and Trello
• Basic understanding of Illustrator and Photoshop
• Excellent interpersonal and communication skills, both written and oral, with the ability to present information effectively to employees and members
• Ability to solve problems and handle complex details
• Must be detail-oriented and capable of multitasking

Responsibilities

• Develop and execute data-driven marketing strategies to support growth and brand awareness
• Collaborate cross-functionally to deliver integrated campaigns and measure KPI performance
• Plan and write marketing content to promote products and services
• Ensure materials comply with federal, state, and local regulations and internal policies
• Manage campaigns, budgets, and reports; coordinate with Creative Services
• Engage in community events and campus outreach to promote offerings
• Maintain brand standards across touchpoints and campaigns
• Partner with vendors and internal teams to launch campaigns on time
• Provide timely reports to VP of Marketing and leadership

Skills

Interpersonal skills

Communication skills

Multitasking

Team player

Problem solving

Education

Bachelor’s Degree in Marketing or related field

Tools

Microsoft Office

InDesign

Illustrator

Photoshop

Trello

Job description

MSU Federal Credit Union in East Lansing is hiring a Marketing Specialist I to develop data-driven marketing strategies, analyze member behavior, and drive growth and brand awareness. The role collaborates across departments to deliver campaigns, ensures regulatory compliance, and supports product launches while maintaining adherence to credit union policies.

This hybrid position requires on-site presence two days per week at the Headquarters and remote work as needed, with a schedule that may