Marketing Campaigns & Communications Manager

Kalamazoo Valley Community College; Texas Township (OH); On-site; USD 47,000 - 57,000; Full time

Job summary

Kalamazoo Valley Community College is seeking a Marketing Projects Manager to design, coordinate and disseminate information about the college and its initiatives. The role partners with multiple departments to craft strategic campaigns across traditional and digital media.

The position requires writing, editing and project management skills, with a focus on attracting students and maintaining consistent branding. The campus location is Texas Township, with standard full-time hours.

Qualifications

• Bachelor’s degree in journalism or public relations or related field; four (4) years of related experience or equivalent combination of training, education and experience.
• Experience designing and coordinating college-wide communications and promotional campaigns.
• Knowledge of ADA, Title IX, Perkins and accreditation guidelines is desirable.

Responsibilities

• Write articles for website, newsletters and press releases.
• Coordinate promotional campaigns and materials; oversee production of video scripts, posters, flyers and social media files.
• Oversee college external newsletter and assist with student, faculty and staff e-newsletters.
• Collaborate with senior management to plan all college communications.
• Create and manage compelling student campaigns using traditional and digital media.
• Ensure messaging complies with applicable guidelines and branding standards.
• Support college departments in strategic marketing and public relations campaigns.
• Promote college initiatives across KVCC entities including KVCC Museum, Foundation and Athletics.
• Develop social media posts and assist vendor with monthly schedules.
• Work closely with web team and graphic designers.

Skills

Journalistic writing

Design and layout

Social media tools

Data collection and editing

Verbal and written communication

Computer/software proficiency

Problem solving

Independent work

Interpersonal relationships

Education

Bachelor’s degree in journalism or public relations

Tools

Social media management tools

Job description

Kalamazoo Valley Community College is seeking a Marketing Projects Manager to design, coordinate and disseminate information about the college and its initiatives. The role partners with multiple departments to craft strategic campaigns across traditional and digital media.

The position requires writing, editing and project management skills, with a focus on attracting students and maintaining consistent branding. The campus location is Texas Township, with standard full-time hours.