Marketing Communications Lead: CRM & Digital Campaigns

Oklahoma State University; Stillwater (OK); On-site; USD 45,000 - 63,000; Full time

Job summary

Oklahoma State University Stillwater seeks a communications professional to lead digital marketing and CRM initiatives for prospective students. You will manage Slate CRM email campaigns, content development and analytics, partnering with campus stakeholders to optimize engagement.

The role includes supervising a team of communications specialists, providing training and contributing to marcom planning while staying current with industry trends in digital communication and marketing.

Qualifications

• Bachelor's degree in Communications, journalism, marketing, public relations or related field (degree must be conferred on or before agreed upon start date)
• Six months of experience in communications, marketing or closely related field; experience in digital and email campaigns, writing, editing, social media, video, website and content creation; plus project management and leadership experience.

Responsibilities

• Develop and manage Slate CRM email campaigns, including segmentation strategy and content development.
• Create and execute marketing content for print, email, social media, web, video and events; analyze performance.
• Lead and coach a team of communications specialists; oversee training and professional development.

Skills

Communication

Project management

CRM

Digital marketing

Education

Bachelor's degree in Communications

Master's degree in Marketing/Journalism/Public Relations/Communications

Tools

HTML/CSS

Slate CRM

Job description

Oklahoma State University Stillwater seeks a communications professional to lead digital marketing and CRM initiatives for prospective students. You will manage Slate CRM email campaigns, content development and analytics, partnering with campus stakeholders to optimize engagement.

The role includes supervising a team of communications specialists, providing training and contributing to marcom planning while staying current with industry trends in digital communication and marketing.