Marketing Campaign Operations & Automation Manager

Oppurtuna; New York (NY); Hybrid; USD 121,000 - 151,000; Full time

Job summary

Justworks is seeking a Marketing Campaign Operations & Automation Manager in New York to build and run the execution engine for campaigns across paid media, web, email, events, and customer-engagement platforms. You will translate plans into working campaigns, including audience segmentation, automation workflows, landing pages, and tagging.

This hands-on role requires 6+ years in marketing operations, strong CRM and marketing automation skills, and the ability to partner with channel owners,

Qualifications

• 6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related discipline.
• Hands-on experience building campaigns and workflows in marketing automation and CRM platforms.
• Experience executing across multiple channels, including paid media, web, email, and events.
• Practical knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and campaign data flows.
• Strong understanding of audience activation, suppression, deliverability, consent, and launch quality assurance.
• Experience supporting nurture and customer lifecycle programs as well as acquisition campaigns.
• Strong prioritization and project-management skills with a track record of managing concurrent campaigns.
• Experience using AI and automation to improve throughput and reduce manual work and errors.

Responsibilities

• Own the operational process from campaign intake and approved brief through build, testing, launch, monitoring, and post-campaign learning.
• Establish a shared intake process, prioritized backlog, and campaign calendar with clear requirements, dependencies, approvals, and capacity.
• Build campaigns and automated workflows in marketing automation and customer-engagement platforms.
• Activate audiences using segmentation, eligibility, trigger, and suppression rules developed with Funnel & Lifecycle Operations.
• Build and maintain landing pages, forms, and digital conversion paths using established platforms and templates.
• Implement or coordinate campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records.
• Coordinate execution across paid media, web, email, webinars, events, content syndication, nurture, and customer programs.
• Ensure campaign responses connect to the correct routing, nurture, sales follow-up, or customer journey.
• Own launch quality assurance covering audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up.
• Monitor deliverability, workflow health, data capture, and tracking after launch; troubleshoot issues with channel and technology teams.
• Partner with channel owners and Analytics to execute experiments across audiences, messages, timing, landing pages, forms, and conversion paths.
• Maintain consistent campaign naming, taxonomy, tracking, templates, checklists, and documentation.
• Use AI and automation to accelerate campaign production, testing, quality assurance, and repetitive execution tasks.
• Measure and improve campaign cycle time, execution quality, capacity, and the use of post-campaign findings.

Skills

Marketing operations

Campaign operations

Marketing automation

CRM platforms

Multi-channel campaigns

AI & automation

Job description

# Marketing Campaign Operations & Automation ManagerJustworksNew York, New YorkPosted 18 hours agoApply Now## DetailsLocationNew York, New York## Job SummaryRevenue Effectiveness## Job DescriptionWho We AreAt Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.Our ValuesIf this sounds like you, you’ll fit right in.About the roleThe Marketing Campaign Operations & Automation Manager will build and run the execution engine that helps Justworks Marketing launch coordinated campaigns across paid media, web, email, events, and customer-engagement platforms.You will translate Marketing’s plans into working campaigns—from audience identification to activation and automated workflows to landing pages, forms, tagging, tracking, and launch quality assurance. Every campaign should connect to the broader acquisition funnel and customer lifecycle, with clear follow-up and reliable measurement.This is a hands-on individual-contributor role for someone who combines marketing automation expertise with digital execution skills. You will partner with channel owners, Funnel & Lifecycle Operations, GTM Technology, and Analytics to increase campaign speed and quality through shared processes, AI, and automation.What you’ll doOwn the operational process from campaign intake and approved brief through build, testing, launch, monitoring, and post-campaign learning.Establish a shared intake process, prioritized backlog, and campaign calendar with clear requirements, dependencies, approvals, and capacity.Build campaigns and automated workflows in marketing automation and customer-engagement platforms.Activate audiences using the segmentation, eligibility, trigger, and suppression rules developed with Funnel & Lifecycle Operations.Build and maintain landing pages, forms, and digital conversion paths using established platforms and templates.Implement or coordinate campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records.Coordinate execution across paid media, web, email, webinars, events, content syndication, nurture, and customer programs.Ensure campaign responses connect to the correct routing, nurture, sales follow-up, or customer journey.Own launch quality assurance covering audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up.Monitor deliverability, workflow health, data capture, and tracking after launch; troubleshoot issues with channel and technology teams.Partner with channel owners and Analytics to execute experiments across audiences, messages, timing, landing pages, forms, and conversion paths.Maintain consistent campaign naming, taxonomy, tracking, templates, checklists, and documentation.Use AI and automation to accelerate campaign production, testing, quality assurance, and repetitive execution tasks.Measure and improve campaign cycle time, execution quality, capacity, and the use of post-campaign findings.What you’ll bring6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related discipline.Hands-on experience building campaigns and workflows in marketing automation and CRM platforms.Experience executing across multiple channels, including paid media, web, email, and events.Practical knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and campaign data flows.Strong understanding of audience activation, suppression, deliverability, consent, and launch quality assurance.Experience supporting nurture and customer lifecycle programs as well as acquisition campaigns.The ability to troubleshoot execution issues and work effectively with marketers, analysts, creatives, engineers, and agencies.Strong prioritization and project-management skills, with a track record of managing concurrent campaigns.Experience using AI and automation to improve throughput and reduce manual work and errors.What success looks likeCampaigns launch faster, with fewer errors and clear ownership across teams.Paid, web, email, event, and lifecycle execution connects to a shared customer journey.Campaign responses receive the right follow-up, and tracking and measurement inputs are reliable.Marketing has visibility into campaign priorities, capacity, launch readiness, and bottlenecks.Reusable processes and automation increase execution capacity while improving quality.Campaign testing and learning contribute to better conversion and customer progression.The base wage range for this position based in our New York City Office is targeted at $121,000.00 to $151,000.00 per year.This role is required to work a hybrid schedule including 2 days a week from our office at 55 Water Street, in New York City.#LI-BF1#LI-HybridActual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.Salary ranges for positions based in other locations may differ based on the cost of labor in that location.For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visitTotal Rewards @ Justworks.Diversity At JustworksJustworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us [e-mail]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.Our DEIB Report