Senior Partner Marketing Manager (opens in a new tab)

Justworks, Inc.; New York (NY); On-site; USD 166,000 - 214,000; Full time

Job summary

Justworks is seeking a Senior Partner Marketing Manager to bridge marketing with Alliances and Integrations, shaping partnerships and developer ecosystems. You’ll drive brand positioning, contract alignment, and cross-functional delivery with executives and marketing operations.

You’ll own two core areas: Alliance Partnerships and Technology Integrations, delivering co-marketing programs, partner campaigns, and a strong marketing strategy to attract partners and developers to our platform.

Qualifications

• 7+ years in B2B/SaaS environments, with proven success in alliance marketing, partner programs, developer ecosystems, or integration strategies.
• Strategic thinking with hands-on execution and the ability to bridge silos naturally.
• Strong stakeholder management across Alliances, Integrations, Marketing, and Sales.

Responsibilities

• Alliances: identify marketing requirements early, set contract terms, maintain co-branding standards, oversee presence on partner surfaces, coordinate GTM.
• Integrations: attract technology partners and developers, design co-marketing programs, manage assets (docs, case studies, webinars) for partner success.
• Collaborate with product, partnerships, and sales to align on roadmap priorities and integration marketing lifecycle.

Skills

Strategic thinking

Partnership marketing

Stakeholder management

Go-to-market

Complexity management

Analytical mindset

Job description

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

If this sounds like you, you’ll fit right in.

Who You Are

As our Senior Partner Marketing Manager, you’ll be the strategic lead bridging marketing with our Alliances and Integrations teams. You’re a strategist—designing partnerships with marketing at the center, ensuring our brand shows up powerfully, and driving coordinated delivery across the organization.

You thrive on building scalable systems and repeatable processes. You're comfortable working with ambiguity and bringing clarity through data-driven insights and strategic thinking. You see gaps in how work gets done and take initiative to improve processes. You communicate complex partnership dynamics in clear, simple terms, and you're equally at home discussing channel strategy with executives or optimizing a campaign workflow with marketing ops.

You’ll own two core areas:

Alliance Partnerships – Work alongside our Alliances team to represent marketing in strategic partner deals. You’ll ensure brand and positioning requirements are built into contracts, oversee marketing’s representation on partner channels, and coordinate cross-functional delivery when deals close.

Technology Integrations – Drive programs that attract developers and tech partners to build on our platform. Manage co-marketing initiatives, coordinate promotional campaigns with partners, and build the marketing strategy to position Justworks as an attractive partner ecosystem.

Key Responsibilities

Alliances

• Partner with the Alliances team early in deal cycles to identify marketing requirements and opportunities
• Establish marketing contract terms, brand guidelines, and co-branding standards with strategic partners
• Oversee Justworks’ presence on partner surfaces—websites, app stores, integrations marketplaces, and co-marketing materials
• Coordinate go-to-market execution across marketing when new partnerships launch
• Track partner marketing performance, ROI, and renewal signals to inform strategic decisions

Integrations

• Develop and execute marketing strategy to attract technology partners and developers to our platform
• Design co-marketing programs and promotional campaigns that drive partner adoption and customer discovery
• Oversee partner marketing assets—integration docs, case studies, webinars, API marketing collateral—to position partners for success
• Build relationships with key tech partners to ensure their marketing needs are understood and met
• Collaborate with product, partnerships, and sales to align on roadmap priorities and integration marketing lifecycle

What We’re Looking For

• Strategic thinking with hands-on execution. You don’t just design strategy—you can roll up your sleeves and ensure it gets implemented. You bridge silos naturally.
• Partnership marketing expertise. You have 7+ years in B2B/SaaS environments, with proven success in alliance marketing, partner programs, developer ecosystems, or integration strategies.
• Strong stakeholder management. You’re comfortable navigating competing priorities between Alliances, Integrations, Marketing, and Sales teams. You communicate impact in business terms.
• Go-to-market experience. You’ve owned or significantly contributed to partner GTM planning, asset creation, campaign execution, and measurement.
• Comfort with complexity. You can track and manage multiple partner relationships and integrations simultaneously without losing strategic focus.
• Analytical mindset. You measure program performance, know how to define success for different partner types, and aren’t afraid of data.

In addition, all Justworkers align their behaviors to our core values, known as COGIS:

• Camaraderie – You work collaboratively toward shared goals. You're an active listener, treat people respectfully, and build genuine relationships with partners and colleagues.
• Openness – Your default is to be open. You share information freely, consider multiple perspectives, and welcome feedback from partners and teammates.
• Grit – You demonstrate commitment and perseverance. You dive in with a positive attitude and see challenges through to resolution.
• Integrity – You do what you say and say what you'll do. You're honest and transparent, especially when managing partner expectations or delivering difficult feedback.
• Simplicity – You make complex partnership strategies and marketing initiatives simple and easy to understand for partners, colleagues, and stakeholders.

Why Join

You’ll build partner marketing from the ground up in a scaling organization. You’ll have real autonomy, work closely with executive leadership, and directly influence company growth through strategic partnerships.

Justworks is an equal opportunity employer committed to building a diverse and inclusive team.

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [e-mail] . Your comfort and success matter to us, and we're here to ensure an inclusive experience.

The base wage range for this position based in our New York City Office is targeted at $166,000 - $214,000 per year.

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks .

Just Be You

We’re committed to building a culture where everyone feels welcome, supported, and empowered to thrive. We believe that a wide range of perspectives, experiences, and identities strengthens our team and helps us create the kind of workplace—and world—we want to see.

We believe that in order to gather accurate demographic information we need to move beyond traditional questions about gender, race and ethnicity, and sexual orientation in favor of more inclusive and open-ended approaches. Of course, thinking around these areas is ever-evolving so, wherever applicable please feel free to select "I prefer to self-describe" and then elaborate so we can use your feedback to inform survey selections in the future.

Participation in this survey is completely optional. Any responses you choose to share will not be associated with your application and will not in any way be used in any hiring decision. We are collecting this information to deepen our understanding of our candidate pool and to continue to foster a welcoming and equitable hiring experience for all.

At Justworks, we are building an open, inclusive, and collaborative culture that values each person’s unique potential. We strive to help every Justworker grow with confidence in the collective service of our company, our community, and our customers.

We know that creating a truly inclusive workplace where everyone thrives is an ongoing journey—one that requires consistency, accountability, and shared commitment. We’re proud of the company we’re building together, one great Justworker at a time.