Vice President, Growth Marketing

Justworks; New York (NY); On-site; USD 285,000 - 325,000; Full time

Job summary

Justworks is seeking a VP of Growth to accelerate customer acquisition and expansion across our portfolio. You will lead Growth Marketing through a major transformation, combining sales-led and digital experiences to drive revenue and customer value.

Reporting to the CMO, you will build a scalable organization, balance budgets, and partner across Product, Revenue, and Customer Success. You will navigate technical debt and evolving processes while delivering measurable results, earning trust and

Qualifications

• 15+ years of marketing experience with at least 5 years in a leadership role overseeing diverse marketing strategies, including digital, field, and lifecycle marketing.
• Proven success driving growth in both sales-led and digital motions with related economics and customer journeys.
• Experience growing subscription businesses or multi-offering platforms (B2B SaaS/SMB experience desirable).
• Strong demand generation, digital growth, and funnel optimization expertise; ability to partner with Product/Engineering.

Responsibilities

• Lead the growth strategy and its commercial delivery across acquisition, conversion, and lifecycle marketing.
• Strengthen sales-led acquisition and improve audience quality, routing, and conversion with Revenue team.
• Scale digital growth with product-led and hybrid journeys across multiple offerings.
• Develop lifecycle and expansion motions to drive purchase progression and upsell opportunities.
• Manage Growth Marketing budgets, talent, and agencies to balance short-term and long-term growth.
• Build a learning and measurement discipline: forecasting, instrumentation, reporting, attribution.

Job description

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

If this sounds like you, you’ll fit right in.

Who You Are

Justworks is seeking a VP of Growth to accelerate customer acquisition and expansion across our portfolio while building more scalable, efficient ways to grow.

Reporting to the CMO, you will lead Growth Marketing through a significant transformation. Your mandate is to strengthen the sales-led motion that powers our business today while scaling digital-first experiences that combine intuitive self-directed journeys with human assistance where it adds value. You will bring demonstrated success in both established sales-led and digital growth motions, and understand how to connect them into a coherent customer experience.

You are a commercially minded marketing leader who shares accountability for financial outcomes and deeply understands the levers that drive them. You connect audience strategy, demand generation, channel investment, conversion, and customer progression to qualified pipeline, bookings, acquisition economics, and customer lifetime value.

You are also a builder. You can navigate technical debt, incomplete measurement, and evolving processes while delivering meaningful results. You know when to act on the evidence available, when to test an assumption, and which foundational improvements will unlock the next stage of growth. You move comfortably between hands-on problem-solving and leading through leaders, building the team and systems that allow you to delegate effectively as the organization scales.

Your ability to lead extends beyond your reporting line. You earn trust, build shared conviction, make tradeoffs explicit, and mobilize cross-functional teams around business and customer outcomes.

What You Will Work On

• Lead the growth strategy and its commercial delivery. Translate company and Marketing priorities into an integrated growth plan across acquisition, conversion, and lifecycle marketing. Share accountability for bookings and revenue outcomes, establish clear performance expectations, and connect leading indicators to financial results.
• Strengthen sales-led acquisition. Grow qualified demand and pipeline through integrated campaigns, account-based marketing, paid media, organic discovery, field programs, and nurture. Partner closely with Revenue to improve audience quality, routing, handoffs, and conversion across the buying journey.
• Scale digital growth. Apply digital and product-led growth principles to expand reach, reduce friction, and improve acquisition efficiency. Partner with Product and the Acquisition Engine team to develop digital-first hybrid journeys across multiple offerings and routes to purchase, connecting marketing demand with experiences that help customers evaluate, choose, and buy.
• Develop lifecycle and expansion motions. Shape programs that help prospects progress toward purchase and customers discover and adopt additional offerings. Connect segmentation, behavioral signals, messaging, and channel activation into relevant journeys, in partnership with Product Marketing, Revenue, Product, and Customer Success.
• Manage investment across the growth portfolio. Allocate Growth Marketing budgets, talent, and agency resources against business priorities. Evaluate channel performance, customer quality, and acquisition economics; make deliberate tradeoffs between immediate returns and longer-term growth capacity. Partner with Brand and Communications to connect demand creation and demand capture, using measures appropriate to each.
• Build an effective learning and measurement discipline. Establish a practical approach to funnel diagnosis, experimentation, forecasting, and performance reviews. Drive decisions with the best available evidence while improving instrumentation, reporting, and attribution. Communicate clearly what the data shows, where uncertainty remains, and what action you recommend.
• Turn operational constraints into prioritized requirements. Identify the data, technology, workflow, and customer-experience improvements needed to unlock growth. Partner with GTM Effectiveness and Marketing Operations to translate Marketing requirements into sequenced capabilities while continuing to execute within today’s environment.
• Build and develop the Growth organization. Partner with the CMO to shape the team’s structure, recruit strong leaders and specialists, develop existing talent, and clarify accountability. Establish operating practices that improve execution and reduce dependence on individual heroics. Lead directly where needed while building the management depth to operate at scale.
• Advance modern marketing capabilities. Evaluate and apply emerging approaches in search and answer-engine discovery, personalization, automation, and AI. Prioritize applications that improve customer experience, learning, productivity, or commercial performance.

How You Will Lead

• With financial accountability and a bias for action. You set ambitious goals, follow through, and find ways to make progress under imperfect conditions. You distinguish activity from impact and adjust quickly when results fall short.
• Through influence and partnership. You align teams around shared outcomes, navigate competing priorities, and resolve disagreements constructively. You can secure commitments and drive execution without direct authority over every contributor.
• With systems thinking. You understand how audiences, channels, experiences, data, incentives, and operating processes interact. You address immediate problems while building repeatable solutions.
• With intellectual curiosity. You ask incisive questions, seek customer and market insight, challenge assumptions, and use experimentation to develop better answers.
• With adaptable leadership. You know when to inspect the details, coach a leader, remove a barrier, or delegate a decision. You build capable teams with the clarity and autonomy to perform.

You will work closely with Product Marketing, Brand, and Communications, as well as Revenue, Product, Engineering, Data & Analytics, Finance, and Customer Success. Two particularly important partners are GTM Effectiveness, which coordinates cross-functional priorities, tradeoffs, and execution, and the Acquisition Engine team, which is building the scaled, multi-product customer experience for digital-first hybrid acquisition.

Qualifications

• Minimum of 15 years of experience in marketing with at least 5 years in a leadership role overseeing diverse marketing strategies, including digital, field, and lifecycle marketing
• Demonstrated success driving measurable growth in both established sales-led and scaled digital motions, with a clear understanding of their different economics, customer experiences, and operating requirements.
• Experience growing subscription businesses and platforms or portfolios with multiple offerings, including the opportunities and tradeoffs across acquisition, adoption, and expansion. B2B SaaS and SMB customer experience are desirable. We also welcome relevant experience in adjacent subscription and multi-offering platform businesses.
• Deep expertise in demand generation and digital growth, including integrated campaigns, account-based marketing, performance media, funnel optimization, and experimentation.
• Strong understanding of product-led growth principles and a track record of partnering effectively with Product and Engineering to improve customer journeys and commercial outcomes.
• Experience developing lifecycle strategies that improve prospect conversion, customer engagement, or expansion.
• Evidence of building or transforming growth capabilities while continuing to deliver results through technical debt, incomplete data, or operational constraints.
• Strong commercial and analytical judgment, including budget allocation, forecasting, acquisition economics, and translating marketing performance into financial implications.
• A track record of hiring, developing, and leading multidisciplinary teams, including managers of managers, with the ability to work hands-on when the situation requires it.
• Exceptional cross-functional leadership, executive communication, and influence without authority.

What Success Looks Like

During your first year, you will establish:

• Stronger qualified pipeline and commercial contribution: greater confidence in Growth Marketing’s contribution to bookings, supported by better demand quality and conversion.
• Demonstrable digital scale at better economics: measurable progress expanding digital and hybrid acquisition while sustaining performance in the existing sales-led motion.
• A strong team and reliable execution: capable leadership, clear priorities and responsibilities, and a repeatable approach to delivering results, learning, and improving.

The base wage range for this position based in our New York City Office is targeted at $285,000 - $325,000 per year.

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks .

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [e-mail] . Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Just Be You

We’re committed to building a culture where everyone feels welcome, supported, and empowered to thrive. We believe that a wide range of perspectives, experiences, and identities strengthens our team and helps us create the kind of workplace—and world—we want to see.

We believe that in order to gather accurate demographic information we need to move beyond traditional questions about gender, race and ethnicity, and sexual orientation in favor of more inclusive and open-ended approaches. Of course, thinking around these areas is ever-evolving so, wherever applicable please feel free to select "I prefer to self-describe" and then elaborate so we can use your feedback to inform survey selections in the future.

Participation in this survey is completely optional. Any responses you choose to share will not be associated with your application and will not in any way be used in any hiring decision. We are collecting this information to deepen our understanding of our candidate pool and to continue to foster a welcoming and equitable hiring experience for all.

At Justworks, we are building an open, inclusive, and collaborative culture that values each person’s unique potential. We strive to help every Justworker grow with confidence in the collective service of our company, our community, and our customers.

We know that creating a truly inclusive workplace where everyone thrives is an ongoing journey—one that requires consistency, accountability, and shared commitment. We’re proud of the company we’re building together, one great Justworker at a time.