Marketing Campaign Manager

Ava Community Energy; Oakland (CA); Hybrid; USD 162,000; Full time

Job summary

Join a forward-thinking public agency dedicated to providing low-carbon energy solutions as a Marketing Campaign Manager. In this dynamic role, you will lead integrated marketing campaigns that enhance customer awareness and participation in innovative energy programs. Collaborating with diverse teams, you will strategize and execute multi-channel campaigns, ensuring alignment with agency goals while optimizing customer engagement. This position offers a unique opportunity to make a meaningful impact in the community while enjoying a supportive work environment that values diversity and inclusion. If you're passionate about marketing and sustainability, this role is perfect for you.

Benefits

100% employer-covered health insurance

Paid Time Off (15 days + holidays)

Retirement with employer matching

Flexible Spending Accounts

Pet insurance

Mental health support

Travel assistance

Hybrid work stipend

Community volunteer days

Team building activities

Qualifications

• Minimum 7 years of relevant experience in marketing.
• Proven ability to develop and implement customer-facing campaigns.

Responsibilities

• Lead integrated marketing campaigns to drive customer engagement.
• Manage and mentor a team of campaign marketers.

Skills

Customer engagement campaigns

Creative messaging

Project management

Email marketing

Communication skills

Analytical skills

Education

Bachelor's degree

Tools

Marketing automation tools

Job description

Diversity, equity, and inclusion are embedded in our culture. As a public agency whose mission is to provide customers with low-carbon, cost-effective electricity that integrates innovative energy services and maximizes local benefits through the development of local green energy projects, jobs, and investment opportunities, we know that we can only serve our members effectively if our team and environment reflect that mission and our community.

Ava employees and dependents enjoy medical, dental, and vision coverage through Blue Shield or Kaiser Permanente at zero cost (100% employer-covered!)

Ava also partners with some of the leading benefit carriers to offer additional coverage options and financial support, inclusive of fertility and adoption benefits, pet insurance, and mental health support. In addition, employees are provided with disability and life insurance, travel assistance, wellness support, a hybrid work stipend, and more!

Strong Paid Time Off (PTO) plan providing 15 days per year for new hires and increasing a day per year each year. Ava provides Sick Time, parental and other leave, and 14 paid holidays plus 3 additional floating holidays per year.

Financial Wellness & Retirement

Our retirement benefits are structured to help you meet your retirement goals. Ava provides two retirement accounts for employees, 401a and 457b. Starting on day one, Ava contributes 8% of your payroll to your 401a instead of Social Security, regardless of any individual contribution you make. This means you do not pay any Social Security taxes, and we contribute to your retirement on your behalf.

Additionally, Ava will also match up to 6% of your 457b contribution beginning after 90 days of employment. Employees are also able to access financial consulting and support services through our robust Employee Assistance Program.

Team Building Experiences

Giving back to our community is important at Ava, whether as a team or individually. In support of this, employees are provided with 2 paid days annually to volunteer in the community. We also support our team to get to know each other and enjoy activities outside of work. Whether it’s a team gathering for food and drinks, a paddle board trip, or another adventure, our team knows how to have a good time.

Open Roles

The Ava team works from the office in Oakland, near BART, and has a hybrid approach inclusive of in-office and remote work. Unless otherwise stated, these roles are expected to go into the office on Tuesday, Thursday, and the first Wednesday of the month.

Position: Marketing Campaign Manager

Location: Oakland, CA

Job Id: 127

# of Openings: 1

Position Summary

Ava is hiring a full-time Marketing Campaign Manager to lead integrated campaigns that drive customer awareness, engagement, and participation in assigned programs. Reporting to the Head of Marketing, this role collaborates across teams to develop and execute strategic marketing initiatives. The Marketing Campaign Manager acts as the “quarterback” for cross-discipline campaigns, translating program goals and agency priorities into effective marketing strategies while actively managing execution.

This position includes people management responsibilities, requiring the ability to recruit, support, and oversee other campaign marketers. The incumbent serves as a thought partner and accountable lead for their team’s projects while managing their own. Key priorities include tracking and improving participation metrics, optimizing customer engagement channels, and enhancing the overall customer experience. Successful collaboration with both internal and external partners (including creative firms and implementation partners) is crucial to the success of this role.

Essential Duties and Responsibilities:

• Participate in program development to help shape an on-brand customer experience and set realistic enrollment targets
• Lead the effort across stakeholders to create an integrated campaign strategy and plan for all assigned projects
• Design and implement multi-channel campaigns such as email, social media, direct mail, advertising, etc., tailored to specific target audiences
• Develop and test messaging to elicit the best customer response
• Align campaigns with broader Ava marketing activities through close coordination with the larger marketing team
• Ensure compliance with budget and timeline, maintaining effective cost and schedule management throughout campaigns
• Effectively communicate with the marketing team, as well as the broader cross-functional program group
• Drive meetings and regular communications to track and communicate campaign status
• Source and manage external vendors as needed
• Evaluate the performance of campaigns using key metrics, analyze results against best-in-class examples, and recommend data-driven improvements
• Mentor, support, and manage Marketing Associate and other staff/new hires, as assigned, while fostering a collaborative team environment
• Perform other duties as required

Minimum Qualifications:

• Bachelor’s degree with a minimum of 7 years relevant experience
• Demonstrated experience developing and implementing customer-facing engagement campaigns
• Proven ability to develop engaging messages, execute campaigns, track performance, and improve processes for successful customer acquisition/awareness building
• Understanding of various marketing and sales touchpoints
• Excellent written and verbal communication with the ability to clearly and concisely convey important information to both team members and customers
• Proven ability to apply creativity and innovative thinking to drive project success and develop unique solutions
• Exceptional attention to detail and strong organizational skills
• Strong project management skills, with a proven track of managing multiple projects simultaneously and driving them from start to finish
• Flexibility to adapt plans in response to changes in schedule or priorities
• Ability to interact with and influence diverse groups, including cross-functional peers, partners, and leadership
• Demonstrated email marketing skills and experience
• Result-driven with a focus on measurable outcomes
• Excellent interpersonal skills, with the ability to build consensus and work collaboratively
• Marketing automation tools experience

Compensation and Benefits
The annual salary for this position is $161,057, with a Total Compensation of up to $177,163 annually based on performance.

• Ava offers a generous benefits package which includes:
• Zero cost Individual, family, and domestic partner health insurance (medical, dental, vision)
• Life and AD&D, EAP, STD, and LTD
• Retirement with Employer Matching
• Paid Time Off and Holidays
• Fertility & Adoption Benefits
• Pet Insurance
• Mental Health Support
• Flexible Spending Accounts (health and dependent care accounts)
• And More!

Location and Working Conditions
This position will be based in Ava headquarters in Oakland, near BART. Ava's team has a hybrid approach inclusive of in-office and remote work. This role is expected to go into the office on Tuesday, Thursday, and the first Wednesday of the month. We are not providing sponsorships currently.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Ava is dedicated to reasonably accommodate an applicant for known physical or mental disabilities so that the applicant may participate in the application process. We will engage in a timely, good-faith interactive process with any employee with a known physical or mental disability to identify potential reasonable accommodations, if any, to enable the employee to perform the essential functions of their position.

• General office environment is primarily sedentary work which requires the following physical activities: standing, sitting, walking, reaching, lifting, finger dexterity, grasping, repetitive motions, talking, hearing and visual acuity.
• The employee must occasionally lift and/or move up to 10 pounds.
• The noise level is usually moderate.

Licenses/Certificates
Possession and continued maintenance of a valid class C California driver’s license or the ability to provide alternate transportation and a safe driving record.

Working at Ava Community Energy
Ava is committed to complying with applicable laws, including the Americans with Disability Act and Fair Employment and Housing Act, ensuring equal employment opportunities to qualified individuals with a disability. Ava prohibits unlawful discrimination based on age, sex or gender (including pregnancy, childbirth, breastfeeding or related medical conditions), genetic information or characteristics, gender identity, gender expression, race, color, ancestry, national origin, religion, creed, marital status, military or veteran status, sexual orientation, physical or mental disability, medical condition, or on any other basis prohibited by federal, state, or local laws. Ava strives to maintain a COVID-free workplace, being fully vaccinated is a condition of employment (exemptions will be evaluated by legal council).

The information contained herein has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The information also does not constitute either an expressed or implied contract, and these provisions are subject to change.