HEAD OF MARKETING - MEDICAL DEVICE

CSG Talent; San Francisco (CA); Remote; USD 150,000 - 200,000; Full time

Job summary

A global biopharmaceutical company is seeking a Director of HCP Marketing to shape the U.S. marketing strategy for their FDA-approved treatment. This role involves leading marketing strategies, collaborating with cross-functional teams, and ensuring compliance with industry standards. The ideal candidate will have extensive healthcare experience and strong project management skills, contributing to the growth of a transformative therapy.

Benefits

Comprehensive Medical Coverage

Generous PTO

Holiday Schedule

Qualifications

• 10+ years of healthcare industry experience, with at least 5 years in HCP marketing.
• Knowledge of U.S. pharmaceutical compliance and promotional review processes.

Responsibilities

• Lead development of HCP marketing strategies and promotional resources.
• Conduct regular field visits to gather market insights and HCP feedback.
• Drive conference strategy, including booth development and on-site execution.

Skills

Project Management

Collaboration

Communication

Analytical Mindset

Influencing Skills

Education

Bachelor's Degree

MBA or Advanced Degree

Job description

Job Title: Director, HCP Marketing

Location: Remote considered

Business Development & Innovation

Employment Type: Full-Time

We are a global, privately held biopharmaceutical company with deep roots in medical innovation and a 130-year legacy originating in Milan, Italy. Our footprint is expanding rapidly with a commercial hub in the San Francisco Bay Area and an R&D center in Boston. Focused on Primary Care and Rare Diseases, we are driven by a mission to develop transformative therapies that address both common health challenges and complex, underserved conditions.

Role Overview:

As Director, HCP Marketing, you will report to the Senior Director, Brand Lead, and play a vital role in shaping the U.S. marketing strategy for Oxervate, the first and only FDA-approved biologic treatment for neurotrophic keratitis (NK), a rare and degenerative eye condition. Your responsibilities include leading the development of HCP marketing strategies and promotional resources to support brand growth and disease education.

Key Responsibilities:

1. Collaborate with agencies and cross-functional teams to ensure materials align with brand vision and meet compliance standards (PRC).
2. Partner with sales leadership and KAM teams to gather insights and develop tools supporting field execution.
3. Conduct regular field visits to stay attuned to market needs and HCP feedback.
4. Contribute to annual brand planning and lead campaign components such as speaker bureau activities, national conferences, and sales training initiatives.
5. Drive conference strategy, including booth development, materials, and on-site execution.
6. Lead marketing efforts for National Sales Meetings in collaboration with sales and training teams.
7. Partner with insights and analytics teams to design research, evaluate campaign performance, and refine strategies.
8. Serve as project lead for HCP materials undergoing PRC review.

Qualifications:

• Bachelor's degree required; MBA or advanced degree a plus.
• 10+ years of healthcare industry experience, with at least 5 years in HCP marketing.
• Knowledge of U.S. pharmaceutical compliance and promotional review processes.
• Analytical mindset with experience using data and insights for decision-making.
• Exceptional project management, collaboration, and communication skills.
• Experience in branded campaign development with agency oversight.
• Deep understanding of regulatory requirements for HCP materials.
• Strong listening and influencing skills.

Benefits & Work Environment:

• Comprehensive medical, dental, and vision coverage.
• Generous PTO and holiday schedule to support work-life balance.
• Office location in vibrant downtown San Francisco Bay Area, near transit and dining options.