Marketing Campaign Manager

General Dynamics Information Technology; Merrifield (VA); Hybrid; USD 93,662 - 120,750; Full time

Job summary

General Dynamics Information Technology (GDIT) is seeking a strategic Marketing Manager to join the corporate marketing team. You will oversee go-to-market campaigns for the Defense market and company-wide technology efforts, coordinating with subject matter experts, alliance partners, and Growth leadership to align campaigns with business goals.

You will develop integrated marketing programs, work with Growth/BD and Technology leadership to ensure campaign alignment, and help position core

Qualifications

• Education: Bachelor’s and/or Master’s degree in Marketing, Public Relations, Communications, Journalism or a related discipline.
• Required Experience: 5+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience.
• Required Skills: Strong and highly effective writing and public speaking skills and interpersonal communication skills.

Responsibilities

• Creating strategic and measurable go-to-market plans that align to growth and brand goals.
• Building consultative relationships with subject matter experts, business development/growth and operational teams.
• Consulting with external marketing vendors and media partners in support of integrated marketing campaigns.
• Collaborating with the technology partner ecosystem and supporting co-marketing initiatives.
• Acting as an ambassador for the marketing team and demonstrating the value of strategic marketing.

Skills

Creative Marketing

Cross-Channel Marketing

Marketing Strategies

Education

Bachelor’s or Master’s in Marketing/PR/Communications/Journalism

Job description

Type of requisition: Regular Clearance Level Must Currently Possess: None Clearance Level Must Be Able to Obtain: None Public Trust/Other Required: None Job Family: Marketing and Communications Job Qualifications: Skills: Creative Marketing, Cross-Channel Marketing, Marketing Strategies Certifications: None Experience: 5+ years of related experience US Citizenship Required: No

Job Description

GDIT is looking for a strategic marketing professional to join the growing GDIT corporate marketing team. As a Marketing manager, you will be supporting campaign development for the Defense market for GDIT as well as company-wide technology efforts. You will oversee and execute the strategic and tactical development, delivery and measurement of priority campaigns for GDIT. In this role, you will collaborate with a creative marketing team, technical subject matter experts, alliance partners and the wider Growth organization to create best-in-class marketing programs. This is an exciting opportunity to contribute to the go-to-market strategy and day-to-day marketing direction for many of the business’ most significant pursuits as well as the positioning of its core capabilities. The candidate will oversee the development of integrated marketing campaigns that help position the business for success. This includes maintaining close working relationships with Growth/Business Development directors and Technology leadership to ensure alignment of marketing efforts with business activities in our Defense space.

This position requires Hybrid to Falls Church, Virginia office 3 days per week

How You Will Make An Impact

• Creating strategic and measurable go-to-market plans that align to overarching growth and brand goals
• Building consultative relationships with subject matter experts, business development/growth and operational teams
• Consulting with external marketing vendors as well as media partners in support of integrated marketing campaigns
• Collaborating with GDIT’s extensive technology partner ecosystem and supporting the co-marketing initiatives
• Acting as an ambassador for the marketing team, demonstrating the value of strategic marketing
• Working effectively within a large matrixed organization

Why Join the Team

• Join an award winning marketing team
• Lead high-impact and creative marketing programs
• Collaborate with leading technology brands
• Autonomy to execute creative marketing initiatives
• Opportunity for career growth and potential management responsibilities
• Flexible working arrangements
• The ability to influence major initiatives

Who You Are

Strategic thinker who can synthesize information from various sources to create an actionable point of view. Ability to translate strategic plans into actionable execution. Energy and creativity. Energy and enthusiasm are your hallmarks. You are a self-starter and can juggle multiple priorities. A leader. Ability to influence, lead and coach across functional teams, a champion for new ideas and concepts. Business savvy. You understand how to connect marketing action to business outcomes. You understand how to strategically manage and invest budget. Team Player. Strong team player with a track record of cross-functional collaboration. Experienced in Business-to-Business/ Business-to-Government Marketing/Technology Marketing. Creative. You have experience designing integrated marketing campaigns in the technology sector. Expertise. You have experience with alliance partner marketing and/or executing campaigns in the technology sector.

What You’ll Need To Succeed

• Education: Bachelor's and/or Master's degree in Marketing, Public Relations, Communications, Journalism or a related discipline
• Required Experience: 5+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience
• Required Skills: Strong and highly effective writing and public speaking skills and interpersonal communication skills.
• Required Skills and Abilities:
  • Experience in cross-channel marketing communications (PR, events, digital and social media)
  • Willingness to submit writing samples upon request
  • Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media.
• Location: Hybrid to Falls Church, Virginia office 3 days per week

GDIT Is Your Place

At GDIT, the mission is our purpose, and our people are at the center of everything we do.

• Growth: AI-powered career tool that identifies career steps and learning opportunities
• Support: An internal mobility team focused on helping you achieve your career goals
• Rewards: Comprehensive benefits and wellness packages, 401K with company match, and competitive pay and paid time off
• Flexibility: Full-flex work week to own your priorities at work and at home
• Community: Award-winning culture of innovation and a military-friendly workplace

Own Your Opportunity

Explore a career at GDIT and you’ll find endless opportunities to grow alongside colleagues who share your sense of ownership and pride in the meaningful work we do.

The likely salary range for this position is $93,662 - $120,750. This is not, however, a guarantee of compensation or salary. Rather, salary will be set based on experience, geographic location and possibly contractual requirements and could fall outside of this range.

Scheduled Weekly Hours: 40 Travel Required: Less than 10% Telecommuting Options: Hybrid Work Location: USA VA Falls Church Additional Work Locations

Total Rewards at GDIT

• Our benefits package for all US-based employees includes a variety of medical plan options, some with Health Savings Accounts, dental plan options, a vision plan, and a 401(k) plan offering the ability to contribute both pre and post-tax dollars up to the IRS annual limits and receive a company match.
• To encourage work/life balance, GDIT offers employees full flex work weeks where possible and a variety of paid time off plans, including vacation, sick and personal time, holidays, paid parental, military, bereavement and jury duty leave.
• To ensure our employees are able to protect their income, other offerings such as short and long-term disability benefits, life, accidental death and dismemberment, personal accident, critical illness and business travel and accident insurance are provided or available.
• We regularly review our Total Rewards package to ensure our offerings are competitive and reflect what our employees have told us they value most.

Identity Verification Process

As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during virtual interviews. We reserve the right to take your picture to verify your identity and prevent fraud. By proceeding, you authorize the collection, processing, and use of your biometric data for identity verification and security purposes.

About Our Work

We are GDIT. A global technology and professional services company that delivers technology solutions and mission services to every major agency across the U.S. government, defense and intelligence community. Our 26,000 experts extract the power of technology to create immediate value and deliver solutions at the edge of innovation. We operate across 50+ countries worldwide, offering leading mission-ready capabilities in AI, cloud, cyber and software development.

Equal Opportunity Employer / Individuals with Disabilities / Protected Veterans Opportunity Owned From working with technologies like AI, cyber and cloud to careers in intelligence and health, we offer endless opportunities to apply your expertise to create a safer, smarter world.

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