Marketing Campaign Lead

Rentokil North America; Memphis (TN); On-site; USD 84,000 - 110,000; Full time

Job summary

A leading company in pest control is seeking a Marketing Specialist to provide support for Rentokil Terminix Acquisition Brands. This role will manage email and direct mail campaigns, ensuring alignment with business objectives and optimizing strategies based on performance analysis.

Benefits

Health Benefits

401(k) with Company Matching

Tuition Reimbursement

Vacation Days

Sick Days

Company-Paid Holidays

Flexible Work Environment

Qualifications

• Minimum of 5+ years of experience in Marketing, including strategy development.
• Experience in decentralized, route-based service industries is strongly desired.

Responsibilities

• Lead day-to-day execution of email and direct mail campaigns.
• Analyze campaign performance and optimize strategies based on data-driven insights.
• Collaborate with cross-functional teams to ensure effective execution.

Skills

Analytical Skills

Communication

Project Management

Problem-Solving

Customer Focus

Education

Bachelor's Degree in Business Development or Marketing

Tools

Google Suite

Job description

Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!

For more information about our benefits, see below!

We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Job Summary:

This role will provide marketing support to Rentokil Terminix Acquisition Brands. This role serves as a key link between Corporate Rentokil Terminix Marketing and the Region/District operations teams, as well as cross functional teams, on marketing strategies and planning. This role leads and executes both email and direct mail campaigns, managing the entire process from strategy to execution, analysis, and optimization. The ultimate need is to develop and implement comprehensive email and direct mail marketing strategies aligned with overall business objectives.

Key Performance Indicators

Delivery: Execution to agreed Marketing Strategy Plan

Market Success: Solution penetration / Residential penetration / Commercial penetration

Brand: NPS / Awareness / Consideration / Transition

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• Lead day-to-day execution of campaigns, meeting timelines, budget, and brand standards

• Plan, create, and manage email & direct mail campaign strategy, including list segmentation, personalization, content creation, design, and execution.

• Build email journeys and drip campaigns based on user profiles and engagement

• Work with cross-functional teams, including sales, product, and design, to ensure alignment and effective execution of campaigns

• Conduct A/B testing to optimize campaigns, including subject lines, content, design, and calls-to-action

• Analyze campaign performance, identify areas for improvement, and optimize strategies based on data-driven insights

• Ensure all campaigns meet legal and compliance guidelines

• Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks

• Collaborate with Category Marketing Teams and field operations management to create brand proposition, product/service promotions, value propositions, messages, and associated marketing strategies.

• Build strong Regional/ District relationships and become a true partner, connecting field and corporate to a single mission.

• Be flexible to support and assume various roles as needed within a small team, always maintaining a partner and customer focus.

• Able to influence and drive integration of marketing strategy into operational program and planning.

• Manage multiple projects/tasks of varying complexities effectively, meet deadlines and work well under pressure.

• Have strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.

• Able to demonstrate composure and self-confidence in difficult situations.

Required Experience

• Experience and/or knowledge of decentralized, route-based service industries is strongly desired; including National and Regional Marketing experience

• Understanding of budget management and driving business goals

• Excellent interpersonal, written and verbal communication and presentation skills

• Ability to influence and drive integration of marketing strategy into operational program and planning

• Knowledge of a wide range of marketing techniques and concepts, most importantly lead generation

• Strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen

• Effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure

• Strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.

• Ability to demonstrate composure and self-confidence in difficult situations

• Proficient in Google suite of software tools

• Strong writing and proofreading skills

Required Leadership Traits and Characteristics

• Highly commercial and entrepreneurial with an attestable customer focus and growth mindset.

• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content.

• Strives towards making a positive impact on society and the environment across the, establishing RNA as a leader in this space

• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.

• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.

• Possess critical thinking and problem-solving skills

Formal Education, Qualifications or Training

• Bachelor's Degree or equivalent in a Business Development, or Marketing related subject

• Minimum of 5+ years of experience in Marketing, including strategy development, campaign management, and performance analysis.

• Prior experience working with email marketing platforms (ESP), automation tools, and implementing omnichannel strategies.

• Strong background in data analysis, visualization, and using analytics to inform decision-making.

Physical Demands and Working Conditions

The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbent must be prepared to:

• Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.

• Sitting for long periods of time while using office equipment such as computers, phones and etc.

• Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.

• Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

Incumbent is required to have:

• Close visual acuity to perform detail-oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm's reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.

Incumbent will be subject to:

• Inside working conditions: The change of building environment such as with or without air conditioning and heating.

Base Pay Range $84,300 - 109,600 USD Annual / year.

While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).

#LI-Remote

Why Choose Us?

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.

Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.

Click here to read more about our Total Rewards Program which includes:

Professional and Personal Growth

• Multiple avenues to grow your career

• Training and development programs available

• Tuition Reimbursement benefits (for FT Colleagues)

Health and Wellness

• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1

• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more

Savings and Retirement

• 401(k) retirement plan with company-matching contributions

Work-Life Balance

• Vacation days & sick days

• Company-paid holidays & floating holidays

• A company mindset that prioritizes health, safety, and flexibility

We are looking for individuals who want to make a difference where our customers live and work. Is that you?

This company is a Drug Free workplace.

Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.

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