Marketing Campaign Activation Lead

Seco Tools LLC; Detroit (MI); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k) with match

Paid time off (PTO) and holidays

Health, dental, and vision coverage

Company laptop and phone

Tuition reimbursement

Volunteer time off

Wellness programs

Referral bonus

Job summary

Seco Tools LLC is seeking a Senior Marketing Activation Leader to drive global campaigns from concept to delivery. You will coordinate cross-functional teams across regions and partners, shaping messaging and assets to maximize market impact.

The role emphasizes strategic direction, hands-on leadership, and data-informed decision making to continuously improve campaign performance. You will collaborate with senior stakeholders, balance creativity with execution, and contribute to campaign

Qualifications

• Proven experience leading integrated marketing campaigns from strategy through execution.
• Strong background in marketing, brand building, communications, campaign management, or related discipline.
• Experience leading cross-functional project teams across multiple stakeholders and regions.
• Strong storytelling, messaging, and campaign development capabilities.

Responsibilities

• Lead the activation and delivery of large-scale global marketing campaigns.
• Build and coordinate cross-functional project teams, including external partners and agencies.
• Develop campaign activation plans, content strategies, budgets, and timelines.
• Shape campaign messaging and value propositions that resonate with target audiences.
• Review and approve creative concepts, designs, content, and campaign assets across multiple channels.
• Monitor campaign performance, manage risks, and present recommendations and results to senior stakeholders.

Skills

Campaign management

Cross-functional leadership

Storytelling

Stakeholder management

Data-driven mindset

Strategic thinking

Job description

At the heart of some of Seco's most important global marketing initiatives, you lead campaigns that create business impact across markets and regions. Combining strategic direction with hands-on leadership, you bring people together, drive momentum, and ensure successful delivery in a complex global environment.

About the job

In this position, you lead the activation and delivery of large-scale global marketing campaigns that support business objectives and strengthen market impact. Working across functions, regions, and external partners, you bring people together around a shared vision and ensure campaigns are executed successfully from concept through delivery. As a senior member of the Marketing Activation team, you also contribute to strengthening campaign excellence across the function through guidance and support to colleagues.

Job responsibilities

• Lead the activation and execution of global marketing campaigns.
• Build and coordinate cross-functional project teams, including external partners and agencies.
• Develop campaign activation plans, content strategies, budgets, and timelines.
• Shape campaign messaging and value propositions that resonate with target audiences.
• Review and approve creative concepts, designs, content, and campaign assets across multiple channels.
• Monitor campaign performance, manage risks, and present recommendations and results to senior stakeholders.

Location and flexibility

This position is based in the Americas. Preferred locations are Mexico or Brazil, although candidates located in the United States or Canada are also considered.

Your profile

You’re an experienced marketing professional with a strong track record of leading complex, integrated campaigns in an international environment. Success in this position comes from your ability to align stakeholders, drive momentum, and translate business objectives into compelling marketing initiatives.

Your background includes

• Proven experience leading integrated marketing campaigns from strategy through execution.
• A strong background in marketing, brand building, communications, campaign management, or a related discipline.
• Experience leading cross-functional project teams across multiple stakeholders and regions.
• Strong storytelling, messaging, and campaign development capabilities.
• Excellent stakeholder management, influencing, and presentation skills, including engagement with senior leaders.

You bring a collaborative leadership style and enjoy supporting colleagues while creating structure in complex environments. With a strong commercial mindset and data-informed approach, you balance creativity with execution and continuously look for ways to strengthen campaign performance and business impact.

What we offer

For U.S.-based employees, we offer a competitive salary, performance-based incentives, and the following benefits:

• 401(k) with up to 8% company match
• Generous PTO and 11 paid holidays
• Comprehensive health, dental, and vision coverage
• Company laptop, phone, and tools to succeed
• Tuition reimbursement and paid volunteer time
• Wellness programs and employee referral bonus

Competitive salaries and standard benefit packages apply in Brazil, Canada, and Mexico.

Our Seco culture

At Seco, we're united by a spirit of collaboration and a shared curiosity to learn and grow. We take responsibility for our actions, stay focused on our customers, and believe in winning together. For us, it’s also clear that our diversities form an amazing foundation for achieving great results. Curious about our workplace and benefits? Read more on our website. You’re also welcome to visit our LinkedIn or Facebook to get to know us and our products further.

Contact information

For further information about this position, please contact Dajana Lagestam, hiring manager, [e-mail]