Lead Global Campaign Activation & Impact

Seco Tools; Detroit (MI); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) match

PTO & holidays

Health coverage

Laptop & phone

Tuition reimbursement

Volunteer time

Wellness programs

Referral bonus

Job summary

Seco Tools is seeking a senior Marketing Activation lead to own the activation and delivery of large-scale global marketing campaigns across markets and regions. You will coordinate cross-functional teams and external partners to move campaigns from concept to delivery, while guiding colleagues toward campaign excellence.

A leadership role within the Marketing Activation team, you will influence messaging and performance across channels.

Qualifications

• Experience leading integrated marketing campaigns from strategy through execution.
• Background in marketing, brand building, communications, campaign management, or related discipline.
• Experience leading cross-functional project teams across multiple stakeholders and regions.
• Strong storytelling, messaging, and campaign development capabilities.
• Excellent stakeholder management, influencing, and presentation skills, including engagement with senior leaders.

Responsibilities

• Lead the activation and delivery of global marketing campaigns.
• Build and coordinate cross-functional project teams, including external partners and agencies.
• Develop campaign activation plans, content strategies, budgets, and timelines.
• Shape campaign messaging and value propositions that resonate with target audiences.
• Review and approve creative concepts, designs, content, and campaign assets across multiple channels.
• Monitor campaign performance, manage risks, and present recommendations and results to senior stakeholders.

Skills

Integrated marketing campaigns

Brand building

Cross-functional leadership

Storytelling & messaging

Stakeholder management

Job description

Seco Tools is seeking a senior Marketing Activation lead to own the activation and delivery of large-scale global marketing campaigns across markets and regions. You will coordinate cross-functional teams and external partners to move campaigns from concept to delivery, while guiding colleagues toward campaign excellence.

A leadership role within the Marketing Activation team, you will influence messaging and performance across channels.