Global Campaign Activation Lead

Seco Tools LLC; Detroit (MI); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k) with match

Paid time off (PTO) and holidays

Health, dental, and vision coverage

Company laptop and phone

Tuition reimbursement

Volunteer time off

Wellness programs

Referral bonus

Job summary

Seco Tools LLC is seeking a Senior Marketing Activation Leader to drive global campaigns from concept to delivery. You will coordinate cross-functional teams across regions and partners, shaping messaging and assets to maximize market impact.

The role emphasizes strategic direction, hands-on leadership, and data-informed decision making to continuously improve campaign performance. You will collaborate with senior stakeholders, balance creativity with execution, and contribute to campaign

Qualifications

• Proven experience leading integrated marketing campaigns from strategy through execution.
• Strong background in marketing, brand building, communications, campaign management, or related discipline.
• Experience leading cross-functional project teams across multiple stakeholders and regions.
• Strong storytelling, messaging, and campaign development capabilities.

Responsibilities

• Lead the activation and delivery of large-scale global marketing campaigns.
• Build and coordinate cross-functional project teams, including external partners and agencies.
• Develop campaign activation plans, content strategies, budgets, and timelines.
• Shape campaign messaging and value propositions that resonate with target audiences.
• Review and approve creative concepts, designs, content, and campaign assets across multiple channels.
• Monitor campaign performance, manage risks, and present recommendations and results to senior stakeholders.

Skills

Campaign management

Cross-functional leadership

Storytelling

Stakeholder management

Data-driven mindset

Strategic thinking

Job description

Seco Tools LLC is seeking a Senior Marketing Activation Leader to drive global campaigns from concept to delivery. You will coordinate cross-functional teams across regions and partners, shaping messaging and assets to maximize market impact.

The role emphasizes strategic direction, hands-on leadership, and data-informed decision making to continuously improve campaign performance. You will collaborate with senior stakeholders, balance creativity with execution, and contribute to campaign