Field Marketing Manager - LATAM

Cyera; Miami (FL); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote work option

Office setup reimbursement

Competitive salary

Paid holidays

Health, vision, and dental insurance

Job summary

Cyera is seeking a Field Marketing Manager for LATAM based in Miami to energize demand generation and brand awareness across enterprise accounts. You will collaborate with field sales, channel partners, and campaigns to develop multi-touch programs, including events and regional campaigns in the LATAM region.

The ideal candidate has 5+ years in enterprise field marketing, strong analytics, content creation, and partner co-marketing.

Qualifications

• Minimum of five (5) years delivering enterprise Field Marketing and channel marketing.
• Knowledge of demand generation and marketing best practices.
• Results-oriented with analytics focus.
• Experience delivering engagement programs that renew and expand customers.
• Proven success in programs and events driving demand and ROI.
• Content creation across multiple mediums and messaging.
• Regional and channel planning to support ABM.
• Strong collaboration with sales and marketing.
• Willingness to travel up to 30%.
• Fluency in Portuguese; Spanish helpful.

Responsibilities

• Support pipeline development and brand awareness via field and channel programs.
• Develop pipeline generation programs for large enterprise accounts.
• Create and deliver integrated regional marketing programs, including events and digital campaigns.
• Collaborate with sales to optimize pipeline coverage and alignment.
• Educate and enable sales on new marketing activities.
• Measure field marketing performance against targets.
• Manage regional field marketing budget and spend.
• Develop co-marketing plans with partners and alliances.
• Improve waterfall metrics: reach, conversion, velocity, value.
• Oversee events and webinars logistics from planning to execution.

Skills

Demand generation

Marketing analytics

Pipeline generation

Event planning

Cross-functional collaboration

Team coordination

Travel readiness

Education

Bachelor's degree in Marketing or Business

Tools

Asana

Salesforce

Marketo

Splash

Job description

Field Marketing Manager - LATAM

• Marketing
• Miami
• Intermediate
• Full-time

Description

WHO WE ARE

Come join the company reinventing data security, empowering businesses to realize the full potential of their data. As the leading data security platform purpose-built for the cloud era, Cyera’s mission is to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities. Trusted by security teams at leading global businesses, our team is proving that data security is the next big thing in cyber. Backed by the world’s leading investors and working with a large and growing list of Fortune 1000 companies, we are looking for world-class talent to join us as we usher in the new era of data security.

THE OPPORTUNITY

An energetic field and channel marketer with a “can-do” attitude and exceptional attention to detail, to execute programs with our field sales, channel, and sales development team to drive demand and accelerate existing opportunities. In this role you will assist in the development of multi-touch, multi-dimensional programs, including events and regional campaign execution. You’ll get a first‑hand look at how a fast‑growing company builds a world‑class brand and delivers world‑class marketing programs of all types in supporting our field sales and account management teams. The ideal candidate will be an all‑out team player, but at the same time be a self‑starter that is hand‑on, driven, a great relationship builder, and someone who is passionate about owning a project from beginning to end.

RESPONSIBILITIES:

Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaigns

• Develop pipeline generation programs for large enterprise accounts
• Create and deliver integrated marketing programs for target region, including digital marketing, Cyera events, 3rd party event sponsorships, direct mail, teleprospecting, etc.
• Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region
• Partner with business development team on targeting and lead follow up prioritization and progression
• Educate and enable sales team on new and planned marketing activities
• Measure and analyze field marketing performance against target plan
• Manage and balance regional field marketing budget and spend
• Work with the regional channel team to develop co‑marketing plans with partners and alliances
• Improve waterfall metrics, including reach, conversion, velocity, value, and return
• Develop and implement highly relevant messaging for single accounts and account clusters
• Events: manage all event logistics including onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, catering etc, assist in all event logistics
• Webinars: Work with campaigns to develop content specific to larger enterprise companies

Requirements

REQUIRED BASIC QUALIFICATIONS:

• Minimum of five (5) years experience delivering enterprise Field Marketing and channel marketing excellence
• Highly knowledgeable about demand generation and marketing best practices
• Results–oriented with a passion for performance measurement and analytics
• Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand
• Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
• Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
• Experience developing regional and channel plans to support account‑based marketing
• Demonstrated ability to build highly effective working relationships with sales and marketing
• Ability to travel up to 30% of the time
• Must be fluent in Portuguese. Spanish fluency in addition to Portuguese is preferred.

REQUIRED KNOWLEDGE:

• Bachelor's Degree with a Marketing or Business focus preferred, but not required
• Minimum of five (5) years experience delivering Field Marketing excellence
• Ability to clearly articulate a market‑specific value proposition and tailor it to fit a variety of program requirements
• Strong understanding of content creation to target audiences with a tailored messaging
• Experience in segmentation analysis, budgeting and building business cases
• Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
• Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI
• How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)

REQUIRED SKILLS:

• Experience with Asana, Splash, Salesforce, Marketo, and/or other predictive analytics tools preferred
• Integrated marketing content creation and implementation experience
• Ability to understand the company and product pitch and execute it in the field
• Convey information to a wide variety of internal and external audiences
• Write and deliver marketing-quality emails, presentations and collateral
• Exceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set Cyera apart
• Recruitment planning for events and execution excellence

REQUIRED BEHAVIORS:

• Results–oriented with a passion for performance measurement and analytics
• Operates with flexibility, urgency, and a “can‑do” attitude in a fast‑paced, high‑growth environment
• Ability to expertly manage multiple projects simultaneously, meet tight deadlines, and adapt quickly to shifting priorities
• Communication and influence – must be energetic and passionate with ability to expertly lead cross-functional teams to achieve regional marketing goals
• Ability to evaluate and navigate complex problems with multiple, evolving variables
• Revenue generating mindset must be core to your thinking and be second nature to you. You should feel ownership of the pipeline - wins and losses - just like our sales team
• Consider yourself a member of the regional sales team - not just a catalyst, but a key member of the team

COMPENSATION INFORMATION:

The compensation range represents Cyera’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and Cyera may ultimately pay more or less than the posted range. The final salary for this position will be determined in Cyera’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of Cyera’s business and other operational considerations.

Final compensation will vary based on seniority and relevance of experience, location, and position requirements.

This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors.

BENEFITS - Why Cyera?

• Ability to work remotely, with office setup reimbursement
• Competitive salary
• Paid holidays and sick time
• Health, vision, and dental insurance