Marketing Business Development Representative

Alloy Enterprises; Milwaukee (WI); On-site; USD 29,000 - 39,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

Johnson Controls in Milwaukee hires a Marketing Business Development Representative to convert marketing-driven demand into qualified sales meetings through high-volume outbound calls, targeted follow‑ups, and disciplined qualification.

You will partner with marketing and sales, maintain Salesforce data integrity, and help build a robust pipeline by multi‑touch outreach and timely handoffs to inside or frontline teams.

Qualifications

• High school diploma or equivalent; bachelor’s preferred.
• 0–3+ years in sales, customer service, call center, or similar role.
• Strong verbal communication and phone presence.
• IT and data management knowledge.

Responsibilities

• Outbound Prospecting — Execute high-volume outbound calling (50–100+ dials/day) across target accounts.
• Marketing Lead Conversion — Rapidly follow up on inbound and campaign-generated leads and personalize outreach.
• Appointment Setting — Conduct high-level qualification and ensure smooth handoff to inside/frontline sales.
• Pipeline Development — Build a pipeline of new customers and nurture prospects through multi-touch follow-up.
• CRM & Data Discipline — Log activity, maintain data, and track KPIs and SLAs.

Skills

Strong verbal communication

Phone presence

I.T. and data management knowledge

Discipline in a high-activity, metrics

Basic Sales Qualification

Education

High school diploma or equivalent

Bachelor’s preferred

Tools

Salesforce

Job description

Build your best future with the Johnson Controls team

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.

For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.

Job Profile Summary

The Marketing Business Development Representative (MBDR) is responsible for converting marketing-driven demand and outbound prospecting efforts into qualified sales meetings. This role bridges Marketing and Sales by engaging prospects through cold calling and campaign follow-up, validating interest, and scheduling high-quality appointments that drive pipeline creation.

Key Responsibilities

Outbound Prospecting

• Execute high-volume outbound calling (50–100+ dials/day) across target accounts

• Follow structured outreach cadences across phone, email, and voicemail

• Engage decision-makers and introduce relevant solutions

• Partner with regional marketer[s] on event pre‑calls and post‑event “qualification”

Marketing Lead Conversion

• Rapidly follow up on inbound and campaign-generated leads

• Leverage intent signals, campaign context, and messaging to personalize outreach

• Convert Marketing Qualified Leads (MQLs) into Sales Working Leads (SWLs)

Appointment Setting

• Conduct high-level qualification (need, role, timing, fit)

• Ensure strong handoff to inside or frontline sales with documented context

Pipeline Development

• Build a pipeline of new customers

• Nurture prospects through persistent, multi-touch follow-up

• Support campaign performance and pipeline conversion goals

CRM & Data Discipline

• Log all activity and outcomes in Salesforce

• Maintain accurate lead/contact data and status updates through handoff

• Track performance against defined KPIs and SLAs

Cross-Functional Collaboration

• Partner with Marketing on lead quality and campaign feedback

• Align with Sales on target accounts and meeting expectations

Required Qualifications

• High school diploma or equivalent (Bachelor’s preferred)

• 0–3+ years in sales, customer service, call center, or similar role

• Strong verbal communication and phone presence

• Ability to work in a disciplined, high-activity, metrics‑driven environment and maintain a high level of organization

• I.T. and data management knowledge

Preferred Qualifications

• Experience in cold calling, SDR, MDR, or inside sales roles

• Familiarity with Salesforce or similar CRM

• Exposure to B2B sales and marketing environments

Core Competencies

• Cold Calling & Objection Handling

• Communication & Persuasion

• Time Management & Execution Discipline

• Resilience & Coachability

• Basic Sales Qualification

HIRING HOURLY RANGE: $21.00-28.00 (Hourly rate to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.