Marketing Business Development Representative

Johnson Controls, Inc.; Milwaukee (WI); On-site; USD 29,000 - 39,000; Full time

Benefits offered by this job

Competitive benefits

Job summary

Johnson Controls, Inc. is seeking a Marketing Business Development Representative to convert marketing-driven demand into qualified sales meetings.

You will bridge Marketing and Sales by cold calling, campaign follow-up, and scheduling high-quality appointments that drive pipeline. You will handle outbound prospecting, fast follow-up on inbound leads, and qualification, then hand off to inside sales with context.

Qualifications

• High school diploma or equivalent
• Bachelor’s degree preferred
• 0–3+ years in sales or similar roles
• Strong verbal communication and phone presence
• Experience with data management or IT tasks

Responsibilities

• Execute high-volume outbound calling and outreach.
• Follow up on inbound and campaign-generated leads.
• Qualify needs and schedule appointments.
• Handoff to sales with documented context.
• Maintain CRM data accuracy and track KPIs.

Skills

Verbal communication

Organization

IT & data management

CRM familiarity

Education

High school diploma or equivalent

Bachelor’s degree preferred

Tools

Salesforce

Job description

Build your best future with the Johnson Controls team

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.

For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycleservicesand an industry-leading field organization, we elevate customer performance, turn goals into real-worldresultsand help move society forward.

Job Profile Summary

The Marketing Business Development Representative (MBDR) is responsible for converting marketing-driven demand and outbound prospecting efforts into qualified sales meetings. This role bridges Marketing and Sales by engaging prospects through cold calling and campaign follow-up, validating interest, and scheduling high-quality appointments that drive pipeline creation.

Key Responsibilities

Outbound Prospecting

• Execute high-volume outbound calling (50–100+ dials/day) across target accounts
• Follow structured outreach cadences across phone, email, and voicemail
• Engage decision-makers and introduce relevant solutions
• Partner with regional marketer[s] on event pre–calls and post-event “qualification”

Marketing Lead Conversion

• Rapidly follow up on inbound and campaign-generated leads
• Leverage intent signals, campaign context, and messaging to personalize outreach
• Convert Marketing Qualified Leads (MQLs) into Sales Working Leads (SWLs)

Appointment Setting

• Conduct high-level qualification (need, role, timing, fit)
• Ensure strong handoff to inside or frontline sales with documented context

Pipeline Development

• Build a pipeline of new customers
• Nurture prospects through persistent, multi-touch follow-up
• Support campaign performance and pipeline conversion goals

CRM & Data Discipline

• Log all activity and outcomes in Salesforce
• Maintain accurate lead/contact data and status updates through handoff
• Track performance against defined KPIs and SLAs

Cross-Functional Collaboration

• Partner with Marketing on lead quality and campaign feedback
• Align with Sales on target accounts and meeting expectations

Required Qualifications

• High school diploma or equivalent (Bachelor’s preferred)
• 0–3+ years in sales, customer service, call center, or similar role
• Strong verbal communication and phone presence
• Ability to work in a disciplined, high-activity, metrics-driven environment and maintain a high level of organization
• IT and data management knowledge

Preferred Qualifications

• Experience in cold calling, SDR, MDR, or inside sales roles
• Familiarity with Salesforce or similar CRM
• Exposure to B2B sales and marketing environments

Core Competencies

• Cold Calling & Objection Handling
• Communication & Persuasion
• Time Management & Execution Discipline
• Resilience & Coachability
• Basic Sales Qualification

HIRING HOURLY RANGE: $21.00-28.00 (Hourly rate to be determined by the education, experience,knowledge, skills, and abilities of the applicant, internal equity, and alignment with marketdata.) This position includes a competitive benefits package. The posted salary range reflectsthe target compensation for this role. However, we recognize that exceptional candidatesmay bring unique skills and experiences that exceed the typical profile. If you believe yourbackground warrants consideration beyond the stated range, we encourage you to apply. Tosupport an efficient and fair hiring process, we may use technology assisted tools, includingartificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions areultimately made by human reviewers. For details, please visit the About Us tab on theJohnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us