Marketing & Business Development Manager

ExerciseNow; Columbus (OH); On-site; USD 50,000 - 60,000; Full time

Job summary

ExerciseNow Health & ExerciseNow Platform in Columbus, Ohio is seeking a Marketing & Business Development Manager to lead digital marketing, CRM optimization, and strategic growth initiatives. The role combines hands-on campaign management, lead generation, and sales demonstrations, reporting to executive leadership, with a strong emphasis on measurable outcomes.

Candidates should have 2+ years in digital marketing or business development, familiarity with GoHighLevel, Meta Ads, and Google Ads,

Qualifications

• Minimum 2 years of relevant experience in digital marketing, business development, sales, or a related field.
• Demonstrated experience managing digital advertising campaigns and generating qualified leads.
• Working knowledge of CRM systems, marketing automation, sales funnels, and conversion tracking.
• Strong communication, presentation, relationship-building, and negotiation skills.
• Ability to analyze performance data and translate insights into actionable improvements.
• Excellent organizational skills, initiative, and ability to work independently.

Responsibilities

• Digital Marketing & Lead Generation: Develop, execute, and optimize marketing campaigns across Meta, Google, LinkedIn, and other channels.
• CRM & Marketing Automation: Manage GoHighLevel CRM, pipelines, automation, and follow-ups.
• Business Development & Sales: Identify opportunities, build relationships, and conduct software demonstrations; manage B2B sales pipeline.
• Performance & Growth: Track objectives, monitor metrics, and report to leadership; ensure regulatory compliance.

Skills

Digital marketing

Business development

Sales

CRM

Analytics

Communication

Project management

Independent work

Education

Bachelor's degree in Marketing or related field

Tools

GoHighLevel

Meta Ads

Google Ads

Job description

Marketing & Business Development Manager

Company: ExerciseNow Health & ExerciseNow Platform

Location: Columbus, Ohio

Employment Type: Full-Time

Compensation: $50,000–$60,000 annually + performance-based bonuses and eligible software sales commissions

Reports To: Executive Leadership

About ExerciseNow

ExerciseNow is a growing healthcare and digital health technology organization dedicated to improving health through personalized medical care, preventive medicine, physical activity, and innovative digital solutions.

Our organization includes ExerciseNow Health, a medical clinic offering primary care, sports medicine, non-surgical musculoskeletal treatments, regenerative medicine, and wellness services, and the ExerciseNow digital platform, designed to support healthcare professionals, organizations, and individuals through personalized exercise, nutrition, and wellness solutions.

We are seeking a motivated, results-driven Marketing & Business Development Manager to expand our market presence, strengthen business relationships, increase qualified leads, and drive sustainable growth across both businesses.

This is a hands-on role combining digital marketing, CRM management, business development, and sales. The successful candidate will be comfortable developing strategies and executing them independently.

Key Responsibilities

Digital Marketing & Lead Generation

• Develop, execute, and optimize marketing campaigns across Meta, Google, LinkedIn, and other relevant channels.
• Generate qualified leads and improve patient appointment conversions.
• Manage advertising budgets, campaign performance, and marketing return on investment.
• Coordinate social media marketing, educational content, and promotional initiatives.
• Collaborate with internal teams and external contractors to optimize landing pages, advertising creatives, and lead-generation funnels.

CRM & Marketing Automation

• Manage GoHighLevel CRM, including lead pipelines, contact management, automated workflows, and follow-up campaigns.
• Monitor lead response times, appointment scheduling, conversion rates, and campaign attribution.
• Maintain accurate CRM data, performance dashboards, and reports.
• Identify opportunities to improve marketing automation and sales efficiency.
• Coordinate technical improvements with external developers and contractors when necessary.
  

Business Development & Sales

• Identify new business opportunities for ExerciseNow Health and the ExerciseNow digital platform.
• Develop relationships with medical practices, healthcare organizations, employers, fitness centers, and community partners.
• Conduct prospect outreach, schedule meetings, and coordinate or deliver software demonstrations.
• Manage the B2B sales pipeline from prospect identification through contract execution.
• Support strategic partnerships, community outreach, and business expansion.
• Represent ExerciseNow at approved networking events, conferences, and professional meetings.
  

Performance & Growth

• Establish and track measurable marketing and business development objectives.
• Monitor lead quality, conversion rates, customer acquisition costs, and sales pipeline performance.
• Provide regular reports and recommendations to executive leadership.
• Implement data-driven improvements to increase marketing effectiveness and business growth.
• Ensure marketing, patient communications, and business development activities comply with applicable healthcare privacy, advertising, and referral regulations.
  

Required Qualifications

• Minimum 2 years of relevant experience in digital marketing, business development, sales, or a related field.
• Demonstrated experience managing digital advertising campaigns and generating qualified leads.
• Working knowledge of CRM systems, marketing automation, sales funnels, and conversion tracking.
• Strong communication, presentation, relationship-building, and negotiation skills.
• Ability to analyze performance data and translate insights into actionable improvements.
• Excellent organizational skills, initiative, and ability to work independently.
• Comfortable balancing marketing execution with business development responsibilities.
  

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience using GoHighLevel.
• Experience managing Meta Ads and Google Ads.
• Background in healthcare marketing, medical practice growth, SaaS, or digital health technology.
• Experience in B2B sales, strategic partnerships, and product demonstrations.
• Familiarity with Google Analytics and digital marketing performance reporting.
• Spanish proficiency.
  

Compensation & Growth Opportunities

• Base salary: $50,000–$60,000 annually, based on qualifications and experience.
• Performance-based bonus opportunities tied to defined business objectives.
• Additional commissions for eligible ExerciseNow software sales under a written compensation plan.
• Direct collaboration with executive leadership.
• Opportunities for professional growth and expanded leadership responsibilities.
  

ExerciseNow is an equal opportunity employer. We consider qualified applicants without regard to legally protected characteristics.

Join ExerciseNow and help expand access to innovative, personalized healthcare and digital wellness solutions.