Marketing & Business Analytics Director

Nippon Paint Automotive Americas, Inc.; Lansing (IL); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Earned Bonus Structure

Time Off & Holidays

Health & Retirement

Career Growth & Recognition

Culture & Community

Job summary

Nippon Paint Automotive Americas, Inc. is seeking a Director of Marketing and Business Analytics to lead strategic marketing initiatives and advanced analytics across NPAA segments in North America.

The role blends marketing leadership, product strategy, market development, and budget forecasting to drive growth. Collaborating with the Global Leadership Team, you will set targets, guide OEM efforts, and translate insights into actionable plans for sustained profitability and competitive

Qualifications

• Four-year degree with automotive coatings marketing and analytics experience.
• MBA is preferred, with P&L analysis experience considered a plus.
• Expert MS Excel skills for large data analysis.

Responsibilities

• Lead Marketing & Business Development strategy with the Global Leadership Team.
• Oversee product management, market management and OEM development initiatives.
• Develop and manage budgets, forecasts and board-ready reports.
• Drive continuous improvement in sales reporting and profitability analysis.

Skills

Marketing strategy

Leadership

Data analysis

Budgeting

MS Excel

Education

Four-year degree

MBA

Tools

MS Excel

Job description

At NPAA, we believe our employees are our greatest strength. We are proud to offer a generous and competitive rewards package, including:

• Earned Bonus Structure – annual merit increases, and an annual incentive bonus plan.
• Time Off & Holidays – 11 paid holidays each year, plus paid time off to support work-life balance.
• Health & Retirement – comprehensive health and welfare plans, along with a 401(k)program featuring an exceptional company match.
• Career Growth & Recognition – tuition reimbursement, employee recognition programs, and opportunities to grow within the organization.
• Culture & Community – as part of the NPAA family, you’ll enjoy company events throughout the year celebrating and appreciating our employees’ hard work and dedication.

POSITION SUMMARY:

The Director of Marketing and Business Analytics works with executive and management level staff at NPAA in developing and implementing NPAA business initiatives for across all segments (and where needed, other locations in the Americas). Critical to the role is leadership functionality in two distinct area of business performance and growth as well as continuous improvement:

• Marketing (Strategic development, Product management, Market management, and OEM development).
• Business Analytics (Budget creation, Sales data analysis, Board reporting, Corporate planning, and Market/industry trend analysis and presentation.)

This applies to the Paint on Plastic, Paint on Metal market (Liquid, Pretreatment and E-coat) and Adjacent/Emerging Markets

POSITION RESPONSIBILITIES:

1. Marketing & Business Development

• In collaboration with the Global Leadership Team, coordinate and refine NPAA’s strategy and goal setting within target markets in North America. For each target market, develop a strategy that correlates to the strengths of NPAA as well as create goals and implement initiatives to improve weaknesses.
• Lead the development and growth of an effective Marketing function within NPAA.
• Product Management focused on long-term and sustainable growth of new products as well as maximizing their value in the market.
• Market Management focused on market evaluation and understanding of new areas for development of growth for NPAA. (For existing markets as well as potential new markets.)
• OEM development for existing domestic OEMs (located in Troy, MI), Asian OEMs and emerging OEMs.
• Lead the development of new product strategy by defining new product targets based on strategic goals and working with technical teams to establish priorities, targets and timelines.
• Develop/maintain a system to drive project selection, prioritization and progress-monitoring, utilizing StageGate/DR+ principles and incorporating Voice of the Customer.
• Provide a vision for the future direction of NPAA based on strong market knowledge:
  • Short term (1-2 years)
  • Medium to long-term (3-7 years).

2. Business Analytics

• Annual NPAA sales budget creation with commercial team, including utilization of best-practice methodologies, analysis of industry trends and history.
• Monthly review of performance to budget, with effective evaluation of sources of change.
• Coordination and/or development of periodic in-year budget reforecasts with commercial team, and reporting to corporate groups.
• Execution of a comprehensive management system to drive continuous improvement in accuracy of budget projections.
• Market trend and build analysis using multiple sources of data for use in strategic planning and decision making.
• Contribute to NPAA strategy for Board presentations including NPAA mid-term planning exercises.
• Prepare three-year (or extended mid-term) revenue forecasts with explanation as needed.
• Initiates and manages the process of continuous enhancements of all sales reports; drives implementation across the teams.
• Customer profitability analysis: partner with commercial team on forward planning and customer rationalization based on data and industry situation.
• Implementation and negotiation of customer contracts utilizing the current NPAA contract template or inserting forecasting / aged inventory requirements into a customer’s template as needed.
• Working closely with the Finance department, create and/or improve the reporting tools used for analyzing and understanding NPAA’s business.

POSITION QUALIFICATIONS:

• Four-year degree with 10 years of Automotive Coatings marketing/sales and industry analytics experience.
• Technical product experience in Automotive Coatings preferred.
• MBA, including prior experience in P&L analysis preferred.
• Expert MS Excel skills for application to analysis of large data sets.

Nippon Paint Automotive Americas Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.