Marketing BI Analyst: ROI Dashboards & Insights

Dallas-Mavericks; Dallas (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

Dallas Mavericks is seeking a Business Intelligence Analyst to bridge marketing strategy, analytics, and data engineering. You will transform raw marketing and transactional data into scalable dashboards and ROI measurements, partnering with Sales, Marketing, and IT to drive data-driven decisions.

The role emphasizes SQL, data modeling, and visualization in Power BI/Tableau/Looker, with comfort in GA4/Adobe Analytics and marketing platforms.

Qualifications

• 2–4 years in business intelligence, data science, or other highly analytical role; experience in sports, entertainment, or high-growth tech preferred.
• Technical stack includes SQL, data visualization, marketing analytics tools, and data modeling knowledge.
• Strong communication, collaboration across teams, and ability to translate data into actionable insights.

Responsibilities

• Design, build, and maintain automated dashboards and reports tracking KPIs like CAC, LTV, ROI, and conversion rates.
• Analyze multi-channel marketing campaigns (paid media, email, organic, web) performance.
• Partner with data engineering to ensure marketing data is ingested, cleaned, and modeled for reporting.
• Conduct exploratory data analysis to answer critical business questions from leadership.

Skills

Strong analytical skills

Communication skills

Team player

Problem solving

Education

Bachelor's degree in a quantitative field

Tools

Advanced SQL

Power BI

Tableau

Looker

GA4

Adobe Analytics

Google Tag Manager

HubSpot

Salesforce

SFMC/Marketo

PowerPoint

Excel

Python/R (optional)

Job description

Dallas Mavericks is seeking a Business Intelligence Analyst to bridge marketing strategy, analytics, and data engineering. You will transform raw marketing and transactional data into scalable dashboards and ROI measurements, partnering with Sales, Marketing, and IT to drive data-driven decisions.

The role emphasizes SQL, data modeling, and visualization in Power BI/Tableau/Looker, with comfort in GA4/Adobe Analytics and marketing platforms.