Marketing BI Analyst: Dashboards, ROI & Growth

Dallas Mavericks; Dallas (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Dallas Mavericks is seeking a Business Intelligence Analyst to join Strategy & Analytics. You will translate marketing, audience, and transactional data into robust dashboards, measure ROI, and provide data-driven insights to leadership.

You will partner with data engineering, analytics, and sales to ingest and model data from CRMs, ad platforms, and web analytics. Strong SQL, data visualization, and communication skills are essential to turn complex data into actionable growth strategies.

Qualifications

• 2-4 years in BI, data science, or analytics; sports/entertainment or high-growth tech preferred.
• Strong SQL, data querying, and data transformations with cloud warehouses.
• Experience with marketing/web analytics and marketing platforms.
• Strong communication and cross-functional collaboration.

Responsibilities

• Design, build, and maintain dashboards and reports to track KPIs like CAC, LTV, ROI, and conversion rates.
• Analyze the performance of multi-channel marketing campaigns (paid, email, organic, web).
• Partner with data engineering to ingest, clean, and model marketing data from CRMs, ad platforms, and web analytics.
• Conduct exploratory data analysis to answer critical business questions from leadership.

Skills

SQL querying

Data visualization

Statistical basics

Analytical mindset

Communication skills

Team collaboration

Problem solving

AI tooling familiarity

Education

B.S. or B.A. in business analytics or related field

Tools

Power BI

Tableau

Looker

GA4

Adobe Analytics

GTM

Google Ads

Meta Ads Manager

HubSpot

Salesforce

SFMC

Marketo

Python

R

Job description

Dallas Mavericks is seeking a Business Intelligence Analyst to join Strategy & Analytics. You will translate marketing, audience, and transactional data into robust dashboards, measure ROI, and provide data-driven insights to leadership.

You will partner with data engineering, analytics, and sales to ingest and model data from CRMs, ad platforms, and web analytics. Strong SQL, data visualization, and communication skills are essential to turn complex data into actionable growth strategies.