Marketing Automations Manager – SFMC & SMS

Prucenter; Camden (NJ); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401K

Paid Holidays

On Site Fitness

Job summary

HBSE is seeking a Marketing Automations Manager, Digital Communications to lead the technical execution and optimization of Salesforce Marketing Cloud and related platforms across HBSE properties, including the Philadelphia 76ers, New Jersey Devils, and Prudential Center.

You will partner with Marketing, Analytics, Creative, Content, and Technology teams to design scalable digital solutions, automate campaigns, and provide platform training to elevate team capabilities.

Qualifications

• 5+ years of relevant Email and SMS marketing or CRM experience
• Proficiency in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Data Intelligence, Journey Builder, and Audience Builder
• Experience with GrowthLoop for audience segmentation
• Experience building emails with AMPscript, HTML and CSS
• CRM, data management, SQL, reporting and analytics experience
• Strong communication skills and ability to work under pressure

Responsibilities

• Administer Salesforce Marketing Cloud and related platforms
• Manage audience data, data extensions, automations, API integrations, data governance
• Support email preference centers and deliverability
• Develop automated reporting and dashboards using Salesforce and PowerBI
• Collaborate with Analytics and CRM teams to improve reporting and data visibility

Skills

Email marketing

SMS marketing

CRM

Communication

Tools

Salesforce Marketing Cloud

GrowthLoop

PowerBI

Job description

HBSE is seeking a Marketing Automations Manager, Digital Communications to lead the technical execution and optimization of Salesforce Marketing Cloud and related platforms across HBSE properties, including the Philadelphia 76ers, New Jersey Devils, and Prudential Center.

You will partner with Marketing, Analytics, Creative, Content, and Technology teams to design scalable digital solutions, automate campaigns, and provide platform training to elevate team capabilities.