Marketing Automation Strategist

Mountain America Credit Union; Idaho Falls (ID); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Mountain America Credit Union is seeking a Marketing Automation Specialist to advance our Eloqua and Dynamics infrastructure. You will design, deploy and optimize campaigns, maintain data quality, and provide analytics-driven recommendations to improve lead nurturing, segmentation and performance.

The role requires strong technical skills in Eloqua/SFDC/Microsoft Dynamics, data management and cross-functional collaboration to drive demand generation across products and services.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Information Technology or related field
• 5 years of experience in marketing automation and database management
• Salesforce.com experience a plus
• 3 years of project management experience
• Experience in data and analytics management with predictive modeling
• Eloqua or Marketo Certification preferred
• Microsoft Dynamics experience preferred
• Adobe Analytics Certification preferred

Responsibilities

• Develop and maintain automation data feeds and mappings across systems
• Lead/assist in creating and optimizing marketing automation campaigns
• Ensure data quality and hygiene across databases and systems
• Analyze marketing data and provide insights to optimize campaigns
• Collaborate with sales/marketing teams on tools and databases
• Conduct A/B testing and report results to improve campaigns
• Drive continuous improvement and quality initiatives across marketing operations
• Support TCPA compliance for SMS campaigns

Skills

Eloqua

Salesforce

Microsoft Dynamics

Marketing automation

Data analysis

Education

Bachelor's degree in Marketing/Advertising/IT or related field

Tools

Marketo

Salesforce Marketing Cloud

Microsoft Dynamics Marketing

Job description

Job Summary

Assists in development of overall marketing automation infrastructure. Focusing on the Credit Unions demand generation efforts related to product and service growth. Responsible for developing and maintaining automation data feeds, mapping, system connections, trouble shooting and report building. Ensures database integration and hygiene and enhances existing or develops new automation campaigns within Eloqua or Microsoft Dynamics. Must be proficient with Eloqua, Salesforce, Microsoft Dynamics or like systems.

Job Description

To be effective, an individual must be able to perform each job duty successfully. Executes marketing plans and best practices for the Eloqua / Microsoft Dynamics Marketing Automation infrastructure including; lead scoring, profiling and segmentation, system integration, data hygiene, optimization, troubleshooting and reporting with existing and new systems. Defines, implements and maintains marketing automation best practices including; data quality and hygiene, list management, optimization, and troubleshooting. Participates in cross-functional teams providing technical expertise on issues involving sales and marketing tools and databases. Models engagement milestones and buying cycles that shape our prospect, nurturing, and expansion campaigns Manages large data sets to monitor, maintain, and enhance data quality within the marketing systems. Utilizes AI technologies to analyze marketing automation processes, identify areas for improvement, and implement enhancements to optimize efficiency and effectiveness. Evaluates new technologies and add-on applications to improve and optimize marketing effectiveness and efficiency. Analyzes marketing and sales data to develop insights and make recommendations on areas for optimization of various marketing channels, campaigns, and marketing/sales funnel performance strategy and execution. May manage execution for email and SMS campaigns in support of various programs. May maintain SMS system and ensures TCPA compliance. Drive continuous improvement efforts and foster a culture of quality throughout the organization. Assist and, at times, lead in Quality Control initiatives to ensure that all operations adhere to our standards, maintaining the highest level of excellence. This role involves collaborating with other teams to ensure comprehensive quality management and strategic alignment. Adheres to and follows brand guidelines. Familiarity with event, ticketing, and webinar platforms (e.g., Ticket Tailor, Microsoft Teams, Zoom) and experience working with event teams to create events and ensure a good member experience. A/B Testing: Assists in the design and execution of A/B tests to optimize marketing campaigns. Analyzes test results and provide insights to improve campaign performance. Collaborates with the marketing team to implement changes based on A/B test outcomes. Participates in learning and development opportunities, including new marketing automation tools and techniques. Willingness to engage in continuous learning and professional development. Performs other duties as assigned.

Knowledge, Skills, and Abilities

The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. Education and Experience Bachelor’s degree in Advertising, Marketing, Information Technology or related field 5 years of experience in marketing automation and database management (high-tech campaign design, integrated marketing and demand generation). Salesforce.com experience a plus 3 years of experience in project management experience Track record of performance excellence meeting targets and objectives Working knowledge and experience with quantitative analysis, statistics, etc. Experience in data and analytics management, including the use of predictive modeling to develop accurate market and product forecasts Ability to analyze business needs and formulate them into effective marketing strategies Licenses, Certifications, Registrations Eloqua or Marketo Certification preferred Microsoft Dynamics experience preferred Adobe Analytics Certification preferred Knowledge & Skills Solid experience in troubleshooting and resolving complex data issues Leadership and Organization Development Collaborates with direct reports and/or peers to deliver results and build organizational capacity Strong contribution to team effectiveness Develops multifunctional base level skills Scope and Strategic Impact Begins to apply knowledge to implement programs Analyzes data to summarize Supports program delivery through the practical application of basic discipline knowledge with limited guidance Applies subject matter knowledge to solve common business issues within established guidelines Evaluates unique circumstances and assists in making recommendations Develops practical knowledge of applications within business environment Analytical Thinking & Problem Solving Works on problems / projects of diverse complexity and scope Exercises independent judgment within generally defined procedures and practices to identify a solution Seeks advice in order to make decisions on complex business issues Other Skills and Abilities Ability to think logically and critically when solving problems and considering process improvements. Strong written and verbal communication skills Well organized; Self-motivated; Incredibly detail-oriented Results & Detail oriented with strong follow-through skills Strong verbal, written and presentation communications skills Business courage, business and specifically marketing acumen, organizational agility, and effectiveness in a team setting Ability to work in a fast-paced, dynamic, and energetic environment Strong marketing project management and project planning skills Ability to spot data driven opportunities Comprehensive understanding of relational data base structures Comprehensive marketing analytics experience Solid experience in troubleshooting and resolving complex data issues

Physical Abilities / Working Conditions

Physical Demands Ability to sit, talk and hear consistently

Vision Requirements Close vision (clear vision at 20 inches or less) Distance vision (clear vision at 20 feet or more) Color vision (ability to identify and distinguish colors)

Weight Lifted or Force Exerted Ability to lift up to 10 pounds frequently and up to 25 pounds occasionally

Environmental There are no unusual environmental factors (such as a typical office) Noise Environment Moderate noise (business office with computers and printers, light traffic)

Additional Information

***This Job is not eligible to be performed in Colorado or Connecticut, either remotely or in-person.***

EEO Statement

Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.

Employer Information

Mountain America Credit Union is one of the foremost financial institutions in the country, with more than 95 branches located in 5 states (Utah, Idaho, Nevada, Montana, and Arizona). We believe that a healthy balance between work, home life, and play is essential to our team members and our success. We offer a friendly, comfortable and inclusive work environment, fun employee activities and exciting charity events to ensure that no day is dull at Mountain America. Our purpose is to help members enjoy a good life by providing them a positive incentive to save and manage their finances. We also give members easy access to their accounts and allow them to control their funds in a variety of ways, including ATMs, online home banking, mobile banking, direct deposit, automatic payment options and access through a large branch network. When making decisions, we always put members' needs first. It's just the way we do business and a part of the "people helping people" philosophy of credit unions.

Follow @MountainAmericaLife on Facebook and Instagram to see why our team members love working at Mountain America!