Marketing Automation Specialist - Remote Work

BairesDev; Dallas (TX); Remote; USD 75,000 - 110,000; Full time

Benefits offered by this job

Work-from-home setup

Paid time off

Parental leave

Healthcare coverage (Vision and Dental

Life Insurance

401K Plan

Job summary

BairesDev is seeking a Marketing Automation Specialist to design and optimize automated email programs that engage prospects and customers across the funnel. You will build multi-step workflows, implement behavioral triggers, and ensure data flows into the CRM for accurate lead management.

You’ll collaborate with demand generation and sales teams, monitor program performance, and continually optimize content and segmentation to improve engagement, conversions, and pipeline contribution.

Qualifications

• 3+ years of experience in marketing automation or email marketing.
• Proficiency in marketing automation platforms such as HubSpot, Marketo, Pardot, or ActiveCampaign.
• Experience building multi-step automated workflows and behavioral trigger campaigns.
• Understanding of CRM integration and lead management processes.
• Strong attention to detail with the ability to manage multiple active programs simultaneously.

Responsibilities

• Build and manage automated email workflows including lead nurture, onboarding, and re-engagement campaigns.
• Configure and maintain marketing automation platform settings, integrations, and data flows.
• Develop dynamic content and segmentation rules to personalize communications based on user behavior and attributes.
• Collaborate with demand generation and sales teams to ensure smooth lead handoff and CRM data accuracy.
• Track automation program performance and report on metrics such as engagement rates, conversion rates, and pipeline contribution.

Skills

Marketing automation

Email marketing

CRM integration

Tools

HubSpot

Marketo

Pardot

ActiveCampaign

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Marketing Automation Specialist at BairesDev

We are seeking a Marketing Automation Specialist to build and manage automated email and nurture programs that engage prospects and customers throughout the funnel. This role is ideal for someone with strong technical skills in automation platforms and a keen interest in data-driven campaign optimization.

What You'll Do:

- Build and manage automated email workflows including lead nurture, onboarding, and re-engagement campaigns.

- Configure and maintain marketing automation platform settings, integrations, and data flows.

- Develop dynamic content and segmentation rules to personalize communications based on user behavior and attributes.

- Perform regular audits of automation programs to identify gaps, errors, and opportunities for optimization.

- Collaborate with demand generation and sales teams to ensure smooth lead handoff and CRM data accuracy.

- Track automation program performance and report on metrics such as engagement rates, conversion rates, and pipeline contribution.

What we are looking for:

- 3+ years of experience in marketing automation or email marketing.

- Proficiency in marketing automation platforms such as HubSpot, Marketo, Pardot, or ActiveCampaign.

- Experience building multi-step automated workflows and behavioral trigger campaigns.

- Understanding of CRM integration and lead management processes.

- Strong attention to detail with the ability to manage multiple active programs simultaneously.

How we make your work (and your life) easier:

- Work-from-home hardware setup.

- PTO, parental leave, and other special leaves.

- An excellent compensation package— well above the market average.

- Healthcare coverage (Vision and Dental).

- Life Insurance.

- 401K Plan.

- You can grow at the speed of your learning curve.

- Diverse and multicultural work environment.

- An innovation-driven environment that provides the support and resources for its professionals to thrive.

Join a global team where your unique talents can truly thrive and make a significant impact!