Chief Marketing Officer

Amped Fitness; Pompano Beach (FL); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Health insurance

Dental and vision benefits

401(k) with company match

Job summary

A leading fitness company headquartered in Pompano Beach is seeking a Chief Marketing Officer to develop multi-channel marketing strategies for over 50 locations. The ideal candidate will have over 10 years of experience in multi-site retail marketing, deep expertise in social media, and be skilled in leveraging data insights for campaign optimization. This executive position offers a minimum annual salary of $200k, comprehensive benefits, and the opportunity to shape the future of fitness marketing.

Qualifications

• 10+ years of experience in leading marketing for multi-site operations.
• Proven track record in franchise or multi-unit brand marketing.
• Experience integrating marketing automation and leveraging data insights.

Responsibilities

• Develop and execute marketing strategy across all channels.
• Lead marketing for multi-site units, ensuring brand consistency.
• Oversee campaigns on social media to grow engagement and retention.

Skills

Digital marketing expertise

Social media strategy

Analytical mindset

Leadership

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Tools

CRM systems

AI-driven campaigns

Job description

Get AI-powered advice on this job and more exclusive features.

Founded in 2016 in Saint Petersburg, FL, Amped Fitness is one of the fastest-growing fitness companies in the United States. Our mission is to transform the fitness experience by generating results, impacting lives, and building a strong community. We're more than just a gym... we are a place where The World is Yours!

At Amped Fitness, we’ve reinvented the traditional gym model by focusing on a member-first approach, offering a high-quality fitness experience with world-class equipment and unique amenities at an affordable price. Our Experience-Design-Low-Price (EDLP) model is revolutionizing the fitness industry, setting us apart from the typical big-box gyms.

Headquartered in Pompano Beach, we’re looking for a Chief Marketing Officer (CMO) who thrives in the digital and social media landscape, is comfortable leading multi-site marketing strategies, and has a proven track record scaling commercial or retail operations of 50+ locations. This role is ideal for someone who understands the nuances of franchising, brand consistency, and multi-channel engagement.

Position Overview

Are you a strategic marketing leader who lives in the world of Meta, social, and digital campaigns? Amped Fitness is seeking a CMO who can drive growth, engagement, and brand loyalty across all touchpoints. You will oversee marketing for +50 locations, ensuring campaigns resonate locally and nationally while maintaining a cohesive brand story. This role requires someone with a deep understanding of digital marketing, social media strategy, and automation, who can translate insights into action. Your leadership will bridge creative vision with operational execution to drive results across our network of gyms.

Key Responsibilities

• The CMO will develop and execute a comprehensive marketing strategy across all channels: digital, social, email, SMS, paid media, and traditional.
• Lead marketing for multi-site retail/commercial units, ensuring brand consistency while empowering local marketing initiatives.
• CMO will oversee all campaigns on Meta, Instagram, TikTok, and emerging platforms to grow engagement, acquisition, and retention.
• Leverage data insights and analytics to optimize campaigns, monitor ROI, and guide decision‑making.
• Drive the implementation of AI, automation, and technology tools to scale marketing efficiency and personalization.
• Collaborate with operations and franchise teams to navigate marketing within multi‑unit environments.
• Mentor a high‑performing marketing team, fostering creativity, accountability, and results‑driven culture.
• Ensure all marketing initiatives align with corporate objectives and brand voice.

Qualifications

• 10+ years of experience leading marketing for multi‑site retail or commercial operations of 50+ units.
• Deep expertise in Meta, social media, and digital marketing strategies.
• Proven track record in franchise or multi‑unit brand marketing preferred.
• Experience integrating marketing automation, CRM systems, and AI‑driven campaigns.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Exceptional leadership skills and ability to manage cross‑functional teams.
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Passion for fitness, wellness, and lifestyle brands is a plus.

Why Join Us?

• Lead marketing for one of the fastest-growing fitness brands in the country.
• Shape a multi‑channel strategy that combines creativity, data, and technology.
• Work with a dynamic, high‑energy team in a culture that celebrates results and innovation.
• Salary: Minimum +200k annual salary, increases based on performance.
• Comprehensive benefits package: health insurance, dental and vision benefits, and 401(k) with company match.
• Office located in Pompano Beach, FL (on‑site, full‑time required). Must be mobile within two weeks if the applicant is out of state.

If you’re already a leader driving transformation across social, digital, and multi‑site strategies…take the next step and APPLY TODAY!

Seniority Level

Executive

Employment Type

Full‑time

Job Function

Marketing and Sales