Manager, CRM

FabFitFun, Inc.; Beverly Hills (CA); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Annual bonus eligibility

Equity grant

Medical, dental, and vision benefits

Job summary

FabFitFun, Inc. in Beverly Hills is seeking a CRM Manager to develop and execute marketing campaigns across email, SMS, and push channels. This role involves managing audience strategy, performance analysis, and optimizing campaigns for better engagement. The ideal candidate has experience in eCommerce and is skilled in data analysis.

Competitive salary ranges from $110,000 to $120,000 per year, alongside annual bonuses and generous benefits including medical and dental care.

Qualifications

• 4–6 years of CRM, lifecycle marketing, or email marketing experience.
• Experience in a DTC or eCommerce context.
• Familiar with CRM platforms and analytics tools.

Responsibilities

• Drive campaign planning, testing, and optimization across email, SMS, and push.
• Manage segmentation and audience strategy in partnership with Data & Analytics.
• Dive deep into performance reporting using data tools.

Skills

CRM management

Data analysis

Project management

Collaboration

Proficiency with AI tools

Education

Bachelor's degree

Tools

Braze

Tableau

Excel

Google Sheets

Job description

Job Details

FabFitFun is seeking a strategic and execution-focused CRM Manager to join our Marketing team. Reporting to the VP, Lifecycle Marketing, this role will drive campaign planning, testing, and optimization across email, SMS, and push channels.

Location: Beverly Hills, CA (HQ, in-office 4 days a week, Monday–Thursday). Remote not eligible.

Salary Range: $110,000 – $120,000 per year, plus annual bonus eligibility and equity grant.

What You’ll Do

• Lead end-to-end planning and execution of CRM campaigns across email, SMS, and push, including seasonal box moments, flash sales, product launches, onboarding, retention, and winback.
• Manage segmentation and audience strategy in partnership with Data & Analytics.
• Own CRM briefs, QA, and deployment, ensuring flawless execution and a best-in-class member experience.
• Dive deep into performance reporting using Excel, Google Sheets, and Tableau to uncover insights, spot trends, and translate data into clear next steps.
• Develop and implement A/B and multivariate testing plans; analyze results and make data-informed recommendations.
• Identify opportunities to improve campaign efficiency, lift engagement, and drive incremental revenue.
• Collaborate cross-functionally with Creative, Merchandising, Product, and Data teams to keep campaigns aligned and high‑impact.
• Support process documentation and operational improvements as we scale our CRM efforts.

Qualifications

• 4–6 years of CRM, lifecycle marketing, or email marketing experience.
• Bachelor’s degree.
• Experience working in a DTC or eCommerce environment; subscription or membership business a plus.
• Proficiency with CRM platforms (Braze strongly preferred), ESPs, and analytics tools.
• Strong analytical skills; comfortable navigating data in Excel/Google Sheets, building dashboards in Tableau, and understanding how marketing KPIs map to revenue.
• Proven ability to analyze performance and optimize for bottom‑line impact.
• Excellent project management skills—able to juggle multiple campaigns and meet tight deadlines.
• Demonstrated familiarity and working fluency with modern AI tools such as Gemini, ChatGPT, Claude, and similar platforms.
• Ability to leverage AI tools to accelerate market research, assortment analysis, vendor communication drafting, and business insights.
• Experience using AI to synthesize data, generate summaries, and streamline workflow execution.
• Comfortable owning QA, segmentation, and deployment workflows.
• Collaborative, curious, and detail-oriented—someone who thrives on continuous improvement.
• Experience with loyalty programs, referral, or winback strategies.
• Familiarity with direct mail or multi‑channel CRM.
• Creative eye and appreciation for good design and storytelling.

Benefits

In addition to competitive salary, this full‑time position includes annual bonus eligibility, an initial equity grant, and a range of generous medical, dental, vision, and other benefits.