Marketing Automation Manager

Actian Corporation; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Actian Corporation seeks a Marketing Automation Manager to enhance their marketing performance through effective automation strategies. This critical role involves optimizing the existing tech stack, executing global marketing campaigns, and managing localized content to drive successful marketing initiatives across various regions.

Qualifications

• 3-5 years of hands-on experience managing automation solutions.
• Experience with CRM integration and managing localized content.
• Strong understanding of marketing automation principles and compliance regulations.

Responsibilities

• Serve as primary administrator for the marketing automation platform.
• Design and implement automation solutions for various marketing initiatives.
• Oversee data hygiene and segmentation for accurate targeting.

Skills

Analytical skills

Problem-solving

Communication

Project management

Proficiency in HTML

Education

Bachelor's degree in marketing, Business, or Information Systems

Tools

Salesforce

Demandbase

Stensul

Job description

About Actian

At Actian, we help companies unlock the full potential of their data and modernize their applications. As a global leader in hybrid data management, we deliver AI- and ML-powered solutions that unify data, surface real-time insights, and drive innovation. Our scalable, secure platform enables businesses to integrate, govern, and analyze data across on-premises, cloud, and hybrid environments—empowering confident, data-driven decisions.

We foster a culture of innovation and collaboration, helping customers succeed in a fast-moving digital world while shaping the future of data management. Join our team of bright, passionate minds and make a meaningful impact on the future of data integration, management, and analytics

Summary:

We're looking for a talented, certified Marketing Automation Manager to join our global marketing team. The ideal candidate will bring 3–5 years of hands-on experience with automation platforms, including designing, implementing, and managing sophisticated marketing automation programs in a global environment. In this role, you'll play an important part in enhancing our marketing performance by optimizing our existing tech stack, supporting high-quality email marketing campaigns, and contributing to our account-based experience (ABX) efforts.

Responsibilities:

• Automation Platform Management: Serve as the primary platform administrator, responsible for the overall health, optimization, and scalability of our instance.
• Solution Architecture: Design and implement marketing automation solutions to support various marketing initiatives, including ABX, lead generation, nurturing, scoring, email marketing, event management, and campaign execution.
• Global Campaign Execution: Architect and manage campaigns and programs to support global marketing initiatives, ensuring proper segmentation, targeting, and execution across diverse regions and languages.
• Localized Content & Language Preference: Develop and implement strategies for managing localized content and language preferences, ensuring consistent and effective communication across different markets. This includes setting up language-specific programs, tokens, and dynamic content strategies.
• Data Management & Segmentation: Oversee data hygiene, segmentation, and list management to ensure accurate targeting and personalization of marketing communications.
• Integration Management: Manage integrations with other marketing and sales technologies, including CRM (e.g., Salesforce), ABX (e.g. DemandBase), web, and other relevant platforms.
• Performance Analysis & Reporting: Develop and maintain reports and dashboards to track key marketing metrics, analyze campaign performance, and provide insights to optimize marketing strategies.
• Best Practices & Compliance: Stay up to date with best practices and ensure compliance with data privacy regulations (e.g., GDPR, CCPA) in all marketing automation activities.
• Documentation: Maintain existing documentation and create new documentation as needed.

Qualifications:

• Bachelor's degree in marketing, Business, Information Systems, or a related field.
• 3-5 years of hands-on experience architecting and managing automation solutions for a global company.
• Proven experience in managing localized content and language preferences.
• Strong understanding of marketing automation principles, best practices, and industry trends.
• Strong understanding of various e-mail compliance regulations.
• Experience with CRM integration, specifically Salesforce.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and as part of a global team.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Proficiency in HTML and email marketing best practices.

Preferred Qualifications:

• Experience with other marketing technologies including Demandbase or other ABX platforms, email creation platform (Stensul), email success platforms, webinar and/or event management platforms, and gifting platforms.