Marketing Automation Manager

Mimecast; Massachusetts; On-site; USD 105,000 - 110,000; Full time

Job summary

Mimecast is seeking a Marketing Automation Manager to lead the execution, optimization, and continuous improvement of marketing campaigns. This role involves strategic advising and hands-on management of Marketo and other MarTech tools to drive efficiency and enhance the customer journey. Ideal candidates will have a deep understanding of marketing automation, strong analytical skills, and proven success in a B2B environment.

Benefits

Professional development opportunities

Collaborative culture

Innovative environment with cutting-edge tools

Qualifications

• 5+ years in marketing automation and operations, with significant Marketo expertise.
• Marketo Certified Expert (MCE) certification required.
• Familiarity with HTML and CSS for customization.

Responsibilities

• Develop and implement marketing operations processes to support global campaigns.
• Own the end-to-end campaign development process and performance analysis.
• Oversee integration and optimization of MarTech solutions.

Skills

Marketing automation

Data-driven mindset

Analytical skills

Communication

Education

BA/BS in Business or Marketing

Tools

Marketo

Salesforce

6Sense

Zoom

Job description

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The Campaign Operations team is a critical function in driving efficiency and scalability across our marketing organization. We are the backbone of operational excellence, ensuring that campaigns, tools, and processes align to accelerate revenue growth and enhance the customer journey. Our mission is to empower teams with the infrastructure, insights, and strategic recommendations needed to deliver measurable business impact.

We are seeking a Marketing Automation Manager to join our team and lead the execution, optimization, and continuous improvement of our marketing campaigns and technology stack. This individual will serve as both a strategic advisor and a hands-on expert, with deep experience in marketing automation (Marketo) and the ability to integrate and manage a variety of MarTech solutions.

What You'll Do

• Marketing Operations Leadership: Develop and implement scalable marketing operations processes to support global campaigns, ensuring alignment with business goals and marketing strategies.
• Campaign Execution & Optimization: Own the end-to-end campaign development process, including program template creation, email and landing page development (HTML coding as needed), testing, deployment, and performance analysis.
• MarTech Integration & Management: Oversee the integration and optimization of MarTech solutions, including Marketo and tools such as Salesforce, 6Sense, Sendoso, Salesloft, Zoom, and others. Identify opportunities to streamline workflows and enhance system performance.
• Email Marketing Expertise: Design and execute email marketing strategies aligned with best practices, focusing on segmentation, personalization, and engagement. Write or edit email copy to maximize impact and drive results.
• Data Management & Segmentation: Manage audience segmentation strategies using demographic, firmographic, and behavioral data. Translate Salesforce reports into actionable insights and Marketo smart lists.
• Analytics & Reporting: Build and maintain dashboards that measure campaign and operational performance. Provide actionable insights to inform strategy and optimize marketing efforts.
• Cross-Functional Collaboration: Partner with global marketing, field marketing, digital teams, and business systems to align on campaign goals, timelines, and deliverables. Act as the go-to resource for marketing automation and operations expertise.
• Process Design & Workflow Optimization: Create efficient workflows to manage campaign requests, establish timelines and SLAs, and provide visibility into audience communications at any given time.
• Continuous Improvement: Stay up to date on marketing operations trends and best practices. Identify and implement new tools, processes, and strategies to improve efficiency and scalability.
  
  

What You’ll Bring

• Education and Experience:
• BA/BS in Business, Marketing, or a related field.
• 5+ years of experience in marketing automation and operations, with significant expertise in Marketo (Marketo Certified Expert required).
• Hands-on experience managing and integrating MarTech tools such as Salesforce, 6Sense, Sendoso, Salesloft, and Zoom.
• Proven success in a B2B marketing environment, with a focus on demand generation, pipeline acceleration, and customer retention.
• Technical Proficiency:
• Marketo Certified Expert (MCE) certification required.
• Familiarity with HTML and CSS for email and landing page customization.
• Experience with reporting tools and workflow management platforms (e.g., JIRA or similar).
• Strategic & Analytical Skills:
• Strong strategic thinking and problem-solving abilities.
• Data-driven mindset with the ability to analyze campaign performance and provide actionable insights.
• Ability to design and implement scalable processes and workflows.
• Communication & Collaboration:
• Exceptional written and verbal communication skills, including the ability to write and edit persuasive email copy.
• Strong interpersonal skills and the ability to work effectively with cross-functional teams.
• Adaptability & Initiative:
• Flexible and proactive, with the ability to manage multiple projects in a fast-paced environment.
• Self-starter with a systematic approach to solving problems and driving results.
  

What We Bring

• Impactful Work: Be a key contributor to the success of our global marketing initiatives.
• Growth Opportunities: Access to professional development and opportunities to advance your career in marketing operations.
• Innovative Environment: Work with cutting-edge MarTech tools and be part of a team that values innovation and continuous improvement.
• Collaborative Culture: Join a supportive and high-performing team that is passionate about driving results.
  
  

DEI Statement

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.

We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.

If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing [e-mail].

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting, Software Development, and Computer and Network Security

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