Senior Manager, Email Marketing-HSO Digital and Social Media-Mount Sinai Hospital-Remote-Full T[...]

Mount Sinai Medical Center; New York (NY); Remote; USD 95,000 - 144,000; Full time

Job summary

A leading healthcare organization is seeking a Senior Manager for Email Marketing to oversee significant digital communication initiatives. This role involves strategizing multifaceted email and SMS campaigns, utilizing advanced tools to enhance patient engagement. Ideal candidates will have extensive experience with Salesforce Marketing Cloud and a passion for data-driven marketing, making impactful contributions to healthcare access and digital transformation.

Qualifications

• 7+ years of experience in digital marketing or IT.
• 5 years hands-on experience with Salesforce Marketing Cloud.
• Strong collaboration skills with technical and non-technical stakeholders.

Responsibilities

• Lead end-to-end email and SMS campaigns including planning and optimization.
• Analyze performance data and improve ROI through actionable insights.
• Ensure compliance with CAN-SPAM and HIPAA regulations.

Skills

Email Marketing

Data Analysis

Segmentation

Personalization

Cross-functional Collaboration

Education

Bachelor’s degree in Marketing, Computer Science, Information Systems

Master’s degree (preferred)

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

AMPscript

SQL

HTML

CSS

Job description

Description

Position Title:

Senior Manager, Email Marketing-HSO Digital and Social Media-Mount Sinai Hospital-Remote-Full Time-Days

Position Summary:

The Senior Manager, Email Marketing, is a strategic and hands-on leader responsible for managing Mount Sinai Health System’s enterprise-wide email and SMS marketing initiatives. This role is critical in engaging patients, enhancing healthcare access, and driving digital transformation across a complex network of hospitals, clinics, and academic institutions.

Reporting to the Senior Director of Digital Marketing, the Senior Manager will oversee the full lifecycle of marketing campaigns on Salesforce Marketing Cloud, including planning, execution, analysis, and optimization. The ideal candidate brings deep expertise in email marketing technology, audience segmentation, personalization, and data-driven decision-making. They will serve as a cross-functional collaborator and technical subject matter expert, guiding business units through platform adoption and campaign innovation.

This position requires a balance of strategic thinking, technical execution, and team leadership. It also offers the opportunity to make a measurable impact on patient outcomes and organizational growth through the effective use of digital communications.

Responsibilities

As the Senior Manager, you will own the strategy, execution, and performance of system-wide email and SMS marketing campaigns using Salesforce Marketing Cloud. Your responsibilities include:

• Lead end-to-end email and SMS campaigns: From strategic planning to QA, deployment, and post-campaign analysis.
• Drive results with data: Analyze performance, identify trends, and deliver actionable insights to improve ROI.
• Optimize with segmentation and personalization: Use dynamic content, AMPScript, and strategic segmentation to boost engagement.
• Manage customer data: Maintain and enhance email databases and marketing automation journeys.
• Test, learn, and iterate: Use A/B testing and performance metrics to constantly refine content and tactics.
• Ensure compliance: Maintain best practices and compliance with CAN-SPAM and HIPAA.
• Collaborate across teams: Partner with marketing, IT, sales, and clinical teams to align email initiatives with business goals.
• Lead platform transitions: Guide new business units through migrations onto Salesforce Marketing Cloud.
• Other duties as assigned
  

Qualifications

Education Requirements:

• Bachelor?s degree in Marketing, Computer Science, Information Systems, or a related field required; Master?s degree preferred.

Experience Requirements:

• 7+ years of experience in digital marketing or IT, with a minimum of 5 years hands-on experience using Salesforce Marketing Cloud (SFMC).
• Proven success leading multi-channel campaigns in a fast-paced, matrixed environment.
• Experience collaborating across teams and presenting to both technical and non-technical stakeholders

Licensing and Certification Requirements (preferred but not required):

• Salesforce Certified Administrator
• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Consultant or Social Specialist

Computer Skills:

• Salesforce Marketing Cloud (Journey Builder, Email Studio, Contact Builder, Automation Studio)
• AMPscript, SQL, HTML, and CSS for email development and dynamic personalization
• Google Analytics, Tableau, Jira, or equivalent tools for tracking, reporting, and workflow management
• Comfort with domain management, IP reputation, and email deliverability best practices

General Skills and Competencies:

• Thinks like a strategist, acts like a builder, and executes like a pro.
• Communicates clearly and proactively across teams.
• Balances creativity with rigor?knows when to try bold ideas and when to optimize the basics.
• Is highly organized and thrives in fast-moving environments with multiple stakeholders.
• Has a passion for healthcare, mission-driven work, and making an impact at scale.
• Functions independently and as a self-starter

Non-Bargaining Unit, 565 - HSO Digital and Social Media - MSH, Mount Sinai Hospital

Employer Description

Strength through Unity and Inclusion

The Mount Sinai Health System is committed to fostering an environment where everyone can contribute to excellence. We share a common dedication to delivering outstanding patient care. When you join us, you become part of Mount Sinai’s unparalleled legacy of achievement, education, and innovation as we work together to transform healthcare. We encourage all team members to actively participate in creating a culture that ensures fair access to opportunities, promotes inclusive practices, and supports the success of every individual.

At Mount Sinai, our leaders are committed to fostering a workplace where all employees feel valued, respected, and empowered to grow. We strive to create an environment where collaboration, fairness, and continuous learning drive positive change, improving the well-being of our staff, patients, and organization. Our leaders are expected to challenge outdated practices, promote a culture of respect, and work toward meaningful improvements that enhance patient care and workplace experiences. We are dedicated to building a supportive and welcoming environment where everyone has the opportunity to thrive and advance professionally. Explore this opportunity and be part of the next chapter in our history.

About the Mount Sinai Health System:

Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 48,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time — discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment. The Health System includes more than 9,000 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics, top 5 in Cardiology/Heart Surgery, and top 20 in Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report’s “Best Children’s Hospitals” ranks Mount Sinai Kravis Children's Hospital among the country’s best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 11 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek’s “The World’s Best Smart Hospitals” ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.

Equal Opportunity Employer

The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law. We are deeply committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported. Our goal is to create a healthcare and learning institution that actively works to remove barriers, address challenges, and promote fairness in all aspects of our organization.

Compensation

The Mount Sinai Health System (MSHS) provides salary ranges that comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $95450 - $143175 Annually. Actual salaries depend on a variety of factors, including experience, education, and operational need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.