Marketing Automation Manager

NU USA Northeastern University; Boston (MA); On-site; USD 68,000 - 96,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid time off

Tuition assistance

Wellness & life

Retirement plan

Commuting benefits

Job summary

Northeastern University seeks a Marketing Automation Manager to lead the Marketing Operations team and serve as the organization’s Slate SME. This hands-on leadership role will manage people and directly contribute to email marketing, data integrity, and campaign tooling across platforms to support student acquisition.

The role requires five years of Slate experience, a Bachelor’s degree, and strong analytical, project-management, and cross-functional collaboration skills.

Qualifications

• Bachelor’s degree required.
• Five years of marketing automation experience using Slate.
• Experience leading a team of contributors.
• Deep understanding of the marketing mix and integrated marketing principles.
• Expertise in Slate tools, HTML, CSS, and Liquid markup and conditional logic.
• Strong analytical and critical-thinking skills with attention to detail.
• Proven staff management and project leadership in a dynamic environment.

Responsibilities

• Lead and mentor the Marketing Operations team.
• Oversee Slate-powered campaigns, data quality, lead scoring, and dashboards.
• Collaborate with marketing to optimize lead management and integrations.
• Provide governance and training, and maintain system documentation.
• Guide stakeholders on technical campaign setups and templates.

Skills

Marketing automation

Leadership

Analytical thinking

Project management

Communication

Strategic thinking

Team collaboration

Education

Bachelor’s degree

Tools

Slate tools

HTML

CSS

Liquid markup

Job description

About the Opportunity Job Summary

The Marketing Automation Manager leads the Marketing Operations team and serves as the organization’s subject‑matter expert in Technologies Slate for marketing. This hands‑on leadership role is suited to a technically savvy, detail‑oriented, and resourceful professional who can manage people while directly contributing to the work. The position directs email marketing efforts, supports events across multiple event platforms, integrates Slate with other online marketing tools, and oversees workflows, prospect data, audience segmentation, lead management, reporting, dashboards, and system documentation.

Key Responsibilities & Accountabilities

Marketing Operations and Process Management

• Develop, document, and enforce business processes to ensure appropriate setup, reporting, documentation, training, and adherence to governance standards
• Analyze, design, and implement effective workflows that streamline marketing operations
• Define and execute improvements that enhance productivity, efficiency, and scalability for marketing operations users
• Onboard new software and processes, connect application programming interfaces (APIs), and store user data
• Create, maintain, and regularly update accurate and comprehensive system and process documentation

Day-to-Day Marketing Operations Support

• Assign work and ensure it is completed accurately and on time
• Conduct reporting, testing, and analysis to support and improve processes and business workflows
• Collaborate with marketing teams to enhance and troubleshoot the lead management process and integrations with marketing automation platforms
• Monitor, audit, identify, and resolve prospect data accuracy, quality, and integrity issues
• Support bulk data imports
• Optimize data quality using automated programs that perform regular data hygiene activities
• Recommend audience segmentation and targeting approaches
• Oversee data querying, targeting, and lead scoring

Marketing Automation Stakeholder Support

• Provide marketing automation support for stakeholders in EM
• Support digital marketing automation solutions in Slate that provide engagement insights from acquisition through advocacy, measure results, and help stakeholders connect and engage with customers
• Advise stakeholders on the technical setup of campaigns and templates
• Continuously analyze and identify new ways to build and nurture the prospective student pipeline and support business growth
• Design and implement business process models that support the technical execution of automated tactics
• Apply knowledge of the marketing mix and integrated marketing principles and strategy to campaign and stakeholder support
• Guide the creation of reports and dashboards covering lead generation and marketing attribution to support data-informed decision-making
• Support events across multiple event platforms and integrate Slate with other online marketing tools

Marketing Operations Team Supervision

• Lead and manage the Marketing Operations team
• Provide coaching and mentorship to Marketing Operations staff
• Conduct performance evaluations and support performance improvement and staff professional development
• Perform other duties as assigned

Minimum Qualifications Required

• Bachelor’s degree
• Five years of marketing automation experience using Slate
• Experience managing a group of contributors
• Experience with all aspects of the marketing mix and with integrated marketing principles and strategy
• Expertise in Slate tools, HTML, CSS, and Liquid markup and conditional logic
• Strong analytical and critical‑thinking skills, including the ability to identify gaps, research solutions, implement plans, and assess performance
• Confident and proactive management skills, with exceptional attention to process and detail
• Ability to effectively manage staff and multiple concurrent projects, including requirements gathering, design, project planning, and project management, in a dynamic, high‑pressure environment
• Proven ability to communicate complex ideas and data clearly to nontechnical audiences
• Ability to understand business needs and translate them into technical requirements
• Strong teamwork and cross‑functional collaboration skills
• Adaptability to changing market and organizational needs

Position Type

Information Technology

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

Compensation

Grade/Pay Type: 109S Expected Hiring Range: $67,855.00 - $95,845.00 With the pay range(s) shown above, the starting salary will depend on several factors, which may include your education, experience, location, knowledge and expertise, and skills as well as a pay comparison to similarly‑situated employees already in the role. Salary ranges are reviewed regularly and are subject to change.

About Northeastern

Founded in 1898, Northeastern is a global research university and the recognized leader in experiential lifelong learning. Our approach of integrating real‑world experience with education, research, and innovation empowers our students, faculty, alumni, and partners to create worldwide impact. Our global university system provides our community and academic, government, and industry partners with unique opportunities to think locally and act globally. The system—including 14 campuses across the U.S., U.K., and Canada, 300,000‑plus alumni, and 3,000 partners worldwide—serves as a platform for scaling ideas, talent, and solutions. The university’s residential campuses for undergraduate and graduate degrees are located in Boston, London, and Oakland, California. Our research and graduate campuses are in the Massachusetts communities of Burlington and Nahant; Arlington, Virginia; Charlotte, North Carolina; Miami; Portland, Maine; Seattle; Silicon Valley, California; Toronto; and Vancouver. Northeastern’s personalized, experiential undergraduate and graduate programs lead to degrees through the doctorate in 10 colleges and schools across our campuses. Learning emphasizes the intersection of data, technology, and human literacies, uniquely preparing graduates for careers of the future and lives of fulfillment and accomplishment. Our research enterprise, with an R1 Carnegie classification, is solutions oriented and spans the world. Our faculty scholars and students work in teams that cross not just disciplines, but also sectors—aligned around solving today’s highly interconnected global challenges and focused on transformative impact for humankind.