Marketing Automation Lead — Adobe Journey Optimizer

Sacramento Kings; Sacramento (CA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Sacramento Kings tickets

Team store discounts

401(k) matching

Job summary

The Sacramento Kings are seeking a Marketing Automation Specialist to administer and optimize our marketing automation platform and customer communications. You will manage Adobe Journey Optimizer across multiple brands including Sacramento Kings, Golden 1 Center, Stockton Kings, and Kings Team Store.

Working with Marketing, Ticketing, Partnerships, Retail and Analytics, you will build, test, schedule and measure campaigns, manage audiences in AEP, ensure QA, deliver insights on opens, clicks

Qualifications

• 3+ years of experience administering marketing automation platforms, preferably Adobe Journey Optimizer or similar enterprise solutions.
• Experience with audience segmentation and email best practices.
• Familiarity with analytics/reporting tools and campaign measurement.
• Strong collaboration across marketing, analytics, and technical teams.

Responsibilities

• Administer Adobe Journey Optimizer platform; governance, configuration, and best practices.
• Build, test, schedule, and deploy email campaigns across multiple brands.
• Develop and manage audience segments using Adobe Experience Platform profiles and data.
• Collaborate with Marketing, Ticketing, Partnerships, Retail and other units on personalized customer journeys.
• QA campaigns, validate audiences, test deliverability, ensure deployment accuracy.
• Provide campaign performance data, insights on delivery, opens, clicks, and conversions.

Skills

Marketing automation

Audience segmentation

Email campaigns

Analytics reporting

Cross-functional collaboration

Attention to detail

Communication

Education

Bachelor’s degree

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Adobe Customer Journey Analytics

CDP

Job description

The Sacramento Kings are seeking a Marketing Automation Specialist to administer and optimize our marketing automation platform and customer communications. You will manage Adobe Journey Optimizer across multiple brands including Sacramento Kings, Golden 1 Center, Stockton Kings, and Kings Team Store.

Working with Marketing, Ticketing, Partnerships, Retail and Analytics, you will build, test, schedule and measure campaigns, manage audiences in AEP, ensure QA, deliver insights on opens, clicks