Marketing Automation / Email Marketing manager

ManpowerGroup Global, Inc.; Mendota Heights (MN); On-site; USD 83,000 - 103,000; Part time

Job summary

ManpowerGroup Global, Inc. seeks an experienced Email Marketing Manager to lead email and marketing automation for B2B and B2C programs. This hands-on contractor role lives onsite in Mendota Heights, MN, and reports to the engagement team.

You will ramp quickly, build in the HubSpot platform, and drive campaign velocity while guiding two team members. You will own lifecycle campaigns, audience segmentation, and deliverability, with a focus on education, onboarding, cross-sell, and retention.

Qualifications

• 7+ years in email marketing, lifecycle marketing, marketing automation, or CRM.
• Hands-on HubSpot Marketing Hub experience - workflows, lists and segmentation, lead scoring, lifecycle stages, forms, and campaign reporting.
• Experience directing or coordinating the work of other marketers.
• Track record of managing complex email programs and automated journeys across B2B and/or B2C audiences.
• Strong grasp of email KPIs, deliverability, and database health.
• Ability to analyze campaign data and turn it into recommendations.
• Comfortable using AI tools to move faster on segmentation, copy iteration, and analysis, with good judgment about where they help and where they don't.
• Availability to start by Oct 2nd.

Responsibilities

• Keep the email and marketing automation calendar running across multiple audiences and business segments, balancing promotional, educational, and lifecycle sends.
• Build and optimize automated customer journeys - lead nurture, onboarding, product education, cross-sell/upsell, re-engagement, retention, and event follow-up.
• Build audience segmentation using behavior, engagement, lifecycle stage, and available customer data.
• Provide daily work direction to two team members: assign campaign work, set priorities, review builds before launch, and unblock them.
• Run QA on every send - links, rendering, personalization tokens, suppression logic, audience accuracy.
• Maintain deliverability and database health through list management, suppression, consent, and engagement practices.
• Report on performance against deliverability, engagement, conversion, lead progression, and revenue metrics, and translate findings into clear recommendations.
• Partner with marketing, sales, eCommerce, analytics, and creative to turn business objectives into executable campaigns.

Skills

Email marketing

Marketing automation

CRM

Team leadership

Analytics

AI tools usage

Tools

HubSpot Marketing Hub

HTML/CSS

Salesforce integration

Job description

Job Title: Email Marketing Manager

Location: Mendota Heights, MN (Onsite 5 days a week)

Pay Range: $60/hr - $75hr

What's the Job?

About the Engagement

The client is bringing on an experienced Email & Marketing Automation Manager for a 3-4 month contract to lead email marketing and marketing automation. This is a hands‑on interim role: you'll set direction, build in the platform, and keep campaigns shipping.

You'’ll support both B2B and B2C programs serving dental professionals, companion animal veterinary professionals, and production animal customers across the portfolio. Two marketing team members will look to you for day‑to‑day work direction, prioritization, and QA review.

We need someone who can ramp fast. You should be comfortable walking into an existing HubSpot instance, assessing what's there, and making an impact quickly.

What You'll Own

• Keep the email and marketing automation calendar running across multiple audiences and business segments, balancing promotional, educational, and lifecycle sends.
• Build and optimize automated customer journeys - lead nurture, onboarding, product education, cross‑sell/upsell, re‑engagement, retention, and event follow‑up.
• Build audience segmentation using behavior, engagement, lifecycle stage, and available customer data.
• Provide daily work direction to two team members: assign campaign work, set priorities, review builds before launch, and unblock them.
• Run QA on every send - links, rendering, personalization tokens, suppression logic, audience accuracy.
• Maintain deliverability and database health through list management, suppression, consent, and engagement practices.
• Report on performance against deliverability, engagement, conversion, lead progression, and revenue metrics, and translate findings into clear recommendations.
• Partner with marketing, sales, eCommerce, analytics, and creative to turn business objectives into executable campaigns.

What You Need

• 7+ years in email marketing, lifecycle marketing, marketing automation, or CRM.
• Hands‑on HubSpot Marketing Hub experience - workflows, lists and segmentation, lead scoring, lifecycle stages, forms, and campaign reporting. You'll be building, not just directing.
• Experience directing or coordinating the work of other marketers
• Track record of managing complex email programs and automated journeys across B2B and/or B2C audiences.
• Strong grasp of email KPIs, deliverability, and database health.
• Ability to analyze campaign data and turn it into recommendations.
• Comfortable using AI tools to move faster on segmentation, copy iteration, and analysis, with good judgment about where they help and where they don't.
• Availability to start by Oct 2nd.

Nice to Have

• HubSpot Enterprise-level experience
• HubSpot‑Salesforce integration experience.
• HTML/CSS for responsive email.
• Dynamic content, personalization, and preference center experience.
• Prior interim or contract work in a multi‑brand or multi‑business‑unit environment.
• Dental, veterinary, animal health, healthcare, or distribution industry background.

About ManpowerGroup, Parent Company of:

Manpower, Experis and Talent Solutions

Experis is a global leader in technology services and part of the ManpowerGroup (NYSE: MAN) family of brands. We connect skilled technology professionals with meaningful opportunities where they can grow their careers, expand their expertise and make a real impact. Guided by the belief that it takes Human Ingenuity to unlock the true potential of technology, Experis helps people gain experience with leading organizations, build sought‑after skills and take the next step toward a brighter future. Backed by ManpowerGroup's 75+ years of workforce expertise and global reach across more than 70 countries and territories, Experis brings the scale, insight and opportunity to help people and businesses thrive. ManpowerGroup is consistently recognized for its commitment to inclusion, ethics and responsible business, including being named one of the World's Most Ethical Companies. Learn more at Experis.com.