Marketing Automation Architect & Advisor

Oriental-Bank

San Juan (PR)

Hybrid

USD 90,000 - 130,000

Full time

4 days ago

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Job summary

Oriental Bank is seeking an Advisor Marketing (Developer) to design and optimize marketing technology solutions across acquisition and lifecycle programs. You will translate business requirements into scalable workflows, integrations, and customer journeys within platforms like Salesforce Marketing Cloud and Adobe Experience Manager.

You will implement data flows, run A/B tests, validate campaigns, and collaborate with Marketing, IT, Data, and external vendors to deliver reliable, measurable

Qualifications

Bachelor’s degree in a related field is required.
5+ years of experience in Marketing Technology or marketing automation.
Experience with marketing platforms and data integrations.

Responsibilities

Build end-to-end marketing automation workflows across platforms.
Configure and manage customer journeys via multi-channel channels.
Implement data integrations and segmentation for targeting.
Collaborate with cross-functional teams and vendors on integrations and enhancements.
Perform QA testing and troubleshoot campaign issues.

Skills

Adobe Experience Cloud

Adobe Experience Manager

Marketing Automation

CRM platforms

APIs

SQL

HTML/CSS

Google Analytics/UTM

A/B testing

Data flows

SDLC fundamentals

Technical documentation

Education

Bachelor’s degree in Computer Science/Information Systems/Software Engineering/Business Analytics or related field

Tools

Salesforce Marketing Cloud

Braze

Adobe Experience Cloud

Job description

You will implement data flows, run A/B tests, validate campaigns, and collaborate with Marketing, IT, Data, and external vendors to deliver reliable, measurable

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