Marketing Automation Analyst (GSC Philippines)

㍍; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Analyst to spearhead innovative marketing automation campaigns. In this role, you will develop and manage automated marketing initiatives, ensuring optimal performance through testing and analytics. You will collaborate with cross-functional teams to create engaging emails and landing pages while adhering to brand standards. This position offers a unique opportunity to leverage your creativity and analytical skills in a dynamic environment, making a significant impact on marketing strategies. Join a forward-thinking company that values innovation and creativity, and help shape the future of digital marketing.

Qualifications

• 1+ years experience in Marketing Automation platforms.
• 2+ years working knowledge of HTML, CSS, and JavaScript.

Responsibilities

• Manage and execute automated marketing campaigns and emails.
• Track and report performance of marketing automation campaigns.
• Ensure compliance with brand standards and best practices.

Skills

Marketing Automation

HTML

CSS

JavaScript

Analytical Skills

Time Management

Education

Bachelor’s degree

Tools

Eloqua

Workfront

Salesforce

Excel

Microsoft Office Suite

Job description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Reports to: Digital Operations Team Lead

Job Summary:

The Marketing Analyst is responsible for the building and implementation of marketing automation campaigns, emails, landing pages and forms. Handles multiple requests of simple to moderate complexity and is responsible for tactical level scope of work including developing campaigns, executing test plans, ensuring deliverability and providing performance metrics. In this role, they will also be responsible for representing 3M consistently by following brand standards and adhering to digital best practices.

Job Responsibilities:

1. Email Marketing, Website Forms, and Landing Pages
   1. Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based.
   2. Create and execute basic email campaigns.
   3. Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team.
   4. Build campaigns based off workflows designed by digital strategists and project managers.
   5. Deliver performance improvements via ongoing testing and results to provide continued learning.
2. Contact Management
   1. Manage contact list uploads while complying with 3M standards.
   2. Manage target segments for marketing campaigns.
3. Analytics & Reporting
   1. Track and report performance of marketing automation campaigns.
   2. Develop controls on all data inputs and outputs to drive data cleanliness.
   3. Assist in plan development, tracking, and reporting of campaign performance.
   4. Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement.

Basic Qualifications:

1. Bachelor’s degree.
2. At least 1 year experience in any Marketing Automation platform.
3. At least 2 years working knowledge of HTML, CSS, and JavaScript.

Preferred Qualifications:

1. Familiarity with Eloqua, Workfront, Salesforce, Excel and Microsoft Office Suite.
2. 1-2 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e-commerce and a general understanding of web technologies.
3. Demonstrated ability to manage concurrent projects.
4. Highly organized, good time management skills, and customer centric.
5. Ability to work both independently and as a team member as necessary.
6. Strong analytical skills and attention to detail.
7. Strong command of English language.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.