Marketing Associate / Social Media Content Creator

Ideal Market; Metairie (LA); On-site; USD 40,000 - 56,000; Full time

Job summary

Ideal Market seeks a Marketing Associate to lead social media efforts across platforms, create engaging content, and support brand initiatives for multiple locations. The role emphasizes video production, analytics, and online advertising to grow customer engagement.

Responsibilities include executing campaigns, maintaining content calendars, and coordinating events. Fluency in English is required; Spanish is a plus.

Qualifications

• Fluent English required; Spanish preferred.
• Experience with TikTok, Instagram, Facebook and Meta platforms.
• Strong content creation and video editing skills.
• Knowledge of Meta Ads Manager and analytics.
• Comfortable appearing on camera for promos.
• Experience using CapCut, Canva, Adobe Creative Suite, or similar.
• Strong communication and project management skills.

Responsibilities

• Create and publish engaging social content and videos.
• Manage daily activity across social platforms.
• Develop content calendars and marketing campaigns.
• Monitor engagement, messages and performance metrics.
• Execute and optimize Meta advertising campaigns.
• Support promotions, product launches and events.
• Track performance and provide reach/engagement insights.
• Monitor Google Reviews and respond professionally to customers.
• Engage with customers on Facebook and maintain brand image.

Skills

Social media

Video editing

Content creation

Analytics

CapCut

Canva

Adobe Creative Suite

Meta Ads

Communication

Organization

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Meta Business Suite

CapCut

Canva

Adobe Creative Suite

Job description

Position Summary:

We are seeking a creative and results-driven Marketing Associate with strong expertise in social media management, content creation, and digital marketing. The ideal candidate will be fluent in English and have extensive knowledge of TikTok, Instagram, Facebook, Meta Business Suite, and social media advertising.

This role will be responsible for creating engaging content, managing our social media presence, increasing customer engagement, promoting products and events, and supporting overall marketing initiatives across our brands and locations.

Key Qualifications

• Fluent English speaker (Spanish preferred)
• Experience with TikTok, Instagram, Facebook, and Meta platforms
• Strong content creation, video editing, and photography skills
• Knowledge of Meta Ads Manager and social media analytics
• Comfortable appearing on camera and creating promotional videos
• Experience using tools such as CapCut, Canva, Adobe Creative Suite, or similar
• Strong communication, organizational, and project management skills

Primary Responsibilities

• Create and publish engaging social media content and videos
• Manage daily activity across social media platforms
• Develop content calendars and marketing campaigns
• Monitor engagement, messages, and performance metrics
• Execute and optimize Meta advertising campaigns
• Support promotions, product launches, community events, and brand awareness initiatives
• Track performance and provide recommendations to improve reach and engagement
• Monitor and respond to Google Reviews, ensuring timely engagement with customers, addressing concerns professionally, and identifying trends to improve customer satisfaction and store performance.
• Engage with customers through Facebook by responding to comments and messages, addressing inquiries and concerns, and fostering positive customer relationships while maintaining a professional brand image.

Social Media Coordinator Top Skills & Proficiencies

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Coordinator or similar role.
• Strong understanding of multiple social media platforms, including Facebook, Instagram, TikTok, etc.
• Ability to create engaging and creative content across different formats.
• Knowledge of online marketing strategies and digital advertising.
• Familiarity with web design, publishing, and content management systems.
• Ability to identify and act on emerging digital trends.
• Strong analytical skills with the ability to interpret social media metrics.
• Excellent communication and time-management skills.
• Ability to multitask and manage multiple projects simultaneously.