Marketing Associate

BetterLesson; United States; Remote; USD 60,000 - 75,000; Full time

Job summary

BetterLesson is seeking a Marketing Associate to join their fully remote team. You will manage various marketing projects, support events, and draft email campaigns while collaborating with a passionate team dedicated to enhancing education. This role offers a competitive salary and opportunities for professional growth in a dynamic environment.

Benefits

Health and other employee benefits

Equity in the company

Flexible schedule and vacation policy

Qualifications

• Manage multiple projects with attention to detail.
• Develop an understanding of market and mission.
• Become an expert user of tools like HubSpot and WordPress.

Responsibilities

• Project manage key creative projects including events and email campaigns.
• Draft email copy for campaigns and newsletters.
• Maintain and improve website and landing pages.

Skills

Organization

Communication

Curiosity

Creativity

Proactivity

Adaptability

Tools

Asana

HubSpot

WordPress

Canva

Job description

2 days ago Be among the first 25 applicants

Description

BetterLesson is a fully remote company made up of more than 60 passionate, creative, innovative professionals and hundreds of educators providing coaching and professional development workshops throughout the country.

Department: Marketing

Location: Remote

Compensation: $60,000 - $75,000 / year

Description

BetterLesson is a fully remote company made up of more than 60 passionate, creative, innovative professionals and hundreds of educators providing coaching and professional development workshops throughout the country.

Our small and mighty marketing team is working to help state-, district-, and school-level education leaders find, learn about, and choose to work with BetterLesson.

As the Marketing Associate at BetterLesson, you’ll get to be part of a variety of the marketing team’s projects and strategies.

We’re pursuing big goals this year and we need you to help us do even more in marketing and drive even better outcomes as we go.

This will include a focus on the following core functions:

• Serve as creative production manager: Project manage a variety of key creative projects that the marketing team executes repeatedly throughout the year, including: conferences, email campaigns, branded swag creation, and the production of key creative assets like whitepapers and case studies.
• Provide events management support: Work closely with the marketing team and across teams to support planning and production of in-person and virtual events such as conferences, workshops, webinars, and dinners or cocktail receptions.
• Draft email copy to support campaigns and nurtures: Draft the subject lines and message copy for campaign and sequenced emails, including our monthly newsletter and lead nurtures.
• Produce sales-enablement assets: Be a resource to our go-to-market team, working with our design team or on your own to create or update the online and static creative assets that help our sales, strategic partnerships, and customer experience teams help us grow.
• Maintain and improve our website and landing pages: Be adept at working in Wordpress and HubSpot to update – and even identify ways to improve – our website pages and landing pages in line with our projects, campaigns, positioning, and product updates.
• Maximize visibility of marketing content: Support content syndication efforts, turning long content into bite-sized pieces across multiple channels and media types including social graphics, short videos, and more.
• Own key cross-team communications: Keep the internal marketing site updated and easy to use, triage marketing requests from across teams, support individual and team-level communications.
• Implement our social media presence: With strategic guidance from the marketing team, draft and publish content to our various social media channels. Notice what’s gaining traction within our audience to help us continue to learn how to attract and engage the people we’re focused on reaching.

Here are some things you can expect to accomplish in this role

In your first 3 months, you will:

• Establish partnerships with each person on the marketing team, and with key counterparts across the go-to-market, design, and product teams.
• Become an expert in BetterLesson visual, voice, and language guidelines to reliably manage creative production aligned with the brand.
• Develop an understanding of our market, mission, and impact by speaking with key team members and reviewing our storytelling materials.
• Explore our ecosystem of products and services, reviewing our learning catalog, professional development platform, and internal documentation.
• Learn our marketing team goals, ways of work, and tech stack, becoming an expert user of tools like HubSpot, Wordpress, and Canva.

By the end of 6 months, you will have:

• Adopted a consistent social media posting schedule and process.
• Taken ownership of marketing project requests and cross-team communication tools.
• Produced or updated marketing and sales collateral to support growth.

By the end of the first year, you’ll see where your growth can take you. BetterLesson is expanding, and we’d love for you to grow with us.

Who you are and what you’ll bring to the team

• Exceptional organization and communication skills: managing multiple projects with attention to detail, proactive communication, and familiarity with Asana.
• Continuous improvement mindset: curiosity and creativity to enhance your strategies and execution.
• Bias for action: collaborative, proactive, and ready to contribute ideas.
• Comfort with change: adaptable and open to new ways of doing things.
• Alignment with our mission and core values.

We Can Offer You

• The chance to work with an inspiring team on meaningful problems.
• A competitive salary.
• Health and other employee benefits.
• Equity in the company.
• Flexible schedule and vacation policy.
• The opportunity to impact education positively.

The salary range for this role is $60,000-$75,000/year, depending on experience, training, skills, and team equity.