Marketing Associate

Cosmetic Skin & Laser Center; Birmingham (MI); On-site; USD 45,000 - 65,000; Full time

Job summary

BOYD in Birmingham, MI is seeking a Marketing Associate to lead social media management, content creation, and multi-channel campaigns. You will craft engaging posts, reels, and visuals across platforms, while developing calendars that align with promotions and brand initiatives.

The role emphasizes strong writing, design skills, and the ability to manage multiple projects in a fast-paced environment. A passion for beauty and wellness is essential for success in this team.

Qualifications

• Strong writing and editing skills.
• Proficiency in graphic design software (e.g., Adobe Creative Suite).
• Excellent organizational and time management skills.
• A passion for the beauty and wellness industry.
• A team-oriented approach with a positive attitude.
• Strong understanding of local community and ability to identify marketing opportunities.

Responsibilities

• Manage day-to-day social media activities across platforms, including Instagram, Facebook, TikTok, and other relevant channels.
• Develop and maintain a social media content calendar aligned with marketing campaigns, promotions, and brand initiatives.
• Create engaging content, including posts, Instagram Stories, Reels, short-form videos, and graphics.
• Capture photos and videos of providers, treatments, events, and behind-the-scenes activities to create authentic, engaging content.
• Write compelling social media captions that reflect BOYD’s brand voice and encourage audience engagement.
• Monitor social media trends, identify relevant content opportunities, and recommend creative ways to grow engagement and reach.
• Monitor comments, messages, and audience interactions, coordinating responses with the appropriate team members.
• Track social media performance and provide insights to help optimize content and engagement.
• Develop, design, and execute marketing email newsletters, promotional campaigns, and patient communications.
• Create compelling subject lines, email copy, and calls to action that encourage engagement and conversions.
• Plan and execute SMS marketing campaigns to promote services, special offers, events, and other patient engagement initiatives.
• Maintain email and SMS marketing calendars to ensure timely and coordinated communications.
• Monitor campaign performance, including open rates, click-through rates, and other key engagement metrics.
• Develop engaging written and visual content for social media, email newsletters, SMS campaigns, and other marketing materials.
• Design marketing assets using tools such as Canva and Adobe Creative Suite.
• Edit short-form videos for social media using CapCut, Adobe Premiere Pro, or similar platforms.
• Assist with planning, promoting, and coordinating patient events.
• Identify opportunities for community engagement, local partnerships, and brand awareness in the Birmingham and greater Metro Detroit area.

Skills

Social media marketing

Copywriting

Content creation

Graphic design

Video editing

Project management

Tools

Canva

Adobe Creative Suite

CapCut

Adobe Premiere Pro

Job description

Join a team dedicated to helping patients look and feel their best.

BOYD is Birmingham's premier facial plastic surgery and medical spa, led by Dr. Charles M. Boyd. For over 25 years, we've been helping patients enhance their natural beauty and feel confident at every stage of life.

At BOYD, we believe exceptional care begins with understanding each patient as an individual. Dr. Boyd and our experienced team of medical professionals take a personalized approach, creating customized treatment plans and guiding patients from their initial consultation through their final follow-up.

Our commitment to natural-looking results, personalized care, and patient happiness is at the heart of everything we do. We're looking for passionate, talented individuals who share that commitment and want to be part of a team that makes a meaningful difference in patients' lives.

Position Overview

We are seeking a creative, highly organized, and detail-oriented Marketing Associate to join our team in Birmingham, MI. The ideal candidate is passionate about social media, digital marketing, and content creation, with a strong understanding of how to engage audiences across multiple channels.

We are looking for someone who is both creative and execution-oriented, with excellent writing skills, a strong visual eye, and the ability to manage multiple projects in a fast-paced environment.

Key Responsibilities

Social Media Management

• Manage day-to-day social media activities across platforms, including Instagram, Facebook, TikTok, and other relevant channels.
• Develop and maintain a social media content calendar aligned with marketing campaigns, promotions, and brand initiatives.
• Create engaging content, including posts, Instagram Stories, Reels, short-form videos, and graphics.
• Capture photos and videos of providers, treatments, events, and behind-the-scenes activities to create authentic, engaging content.
• Write compelling social media captions that reflect BOYD’s brand voice and encourage audience engagement.
• Monitor social media trends, identify relevant content opportunities, and recommend creative ways to grow engagement and reach.
• Monitor comments, messages, and audience interactions, coordinating responses with the appropriate team members.
• Track social media performance and provide insights to help optimize content and engagement.

Email & SMS Marketing

• Develop, design, and execute marketing email newsletters, promotional campaigns, and patient communications.
• Create compelling subject lines, email copy, and calls to action that encourage engagement and conversions.
• Plan and execute SMS marketing campaigns to promote services, special offers, events, and other patient engagement initiatives.
• Maintain email and SMS marketing calendars to ensure timely and coordinated communications.
• Monitor campaign performance, including open rates, click-through rates, and other key engagement metrics.

Content Creation

• Develop engaging written and visual content for social media, email newsletters, SMS campaigns, and other marketing materials.
• Design marketing assets using tools such as Canva and Adobe Creative Suite.
• Edit short-form videos for social media using tools such as CapCut, Adobe Premiere Pro, or similar platforms.

Marketing & Event Support

• Assist with planning, promoting, and coordinating patient events
• Identify opportunities for community engagement, local partnerships, and brand awareness in the Birmingham and greater Metro Detroit area.

Qualifications

• Strong writing and editing skills
• Proficiency in graphic design software (e.g., Adobe Creative Suite)
• Excellent organizational and time management skills
• Strong attention to detail
• A passion for the beauty and wellness industry
• A team-oriented approach with a positive attitude
• Strong understanding of the local community and ability to identify relevant events and marketing opportunities