Social Media & Field Marketing Specialist

MainStreet Family Urgent Care; Birmingham (AL); On-site; USD 52,000 - 76,000; Full time

Job summary

MainStreet Family Urgent Care in Birmingham, AL is seeking a Social Media & Field Marketing Specialist to drive online presence and community engagement. This role blends content creation, social media strategy, and event support in a fast-paced, multi-location setting.

The position focuses on 70% social media marketing and 30% field marketing and events with travel across the Southeast during peak seasons. Flexible, hands-on, and collaborative that thrives on community connections.

Qualifications

• 2+ years of experience in social media, digital marketing, or related marketing roles.
• Experience managing social media for a business or brand.
• Strong writing and communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Organized, dependable, and detail-oriented.
• Self-starter who can execute independently while collaborating with a team.
• Willingness to travel and work occasional nights/weekends during peak event seasons.

Responsibilities

• Develop and execute social media strategies and content calendars for both brands.
• Write engaging captions, ad copy, and platform content across Facebook, Instagram, and Nextdoor.
• Collaborate with our graphic designer on campaigns, graphics, and creative content ideas.
• Manage boosted posts and paid social campaigns.
• Monitor engagement, comments, messages, and online reviews across platforms.
• Support real-time clinic communications and marketing initiatives as needed.
• Lead grand openings, school partnerships, sponsorships, and community events.
• Travel throughout the Southeast to support local marketing efforts and event activations.
• Coordinate event logistics, signage, swag, and marketing materials.
• Capture photo and video content at events for social media and future campaigns.
• Represent both brands in a professional, energetic, and community-focused way.

Skills

Social media management

Content creation

Written communication

Project management

Travel willing

Team collaboration

Social listening

Tools

Meta Ads Manager

Canva

Job description

Social Media & Field Marketing Specialist

Location: Birmingham, AL (In-Office)
Schedule: Full-Time
Travel: Approximately 30%, primarily during summer and fall event seasons

About Us

MainStreet Family Care and KidsStreet Urgent Careare growing urgent care brands focused on making high-quality healthcare more accessible across the Southeast. We move quickly, care deeply about the communities we serve, and believe strong local connections and authentic storytelling matter just as much as great healthcare.

About the Role

We're looking for a creative, organized, and highly motivated Social Media & Field Marketing Specialist to help bring both brands to life - online and in the communities we serve.

This role blends content creation, social media strategy, and community engagement. One day you may be building a social campaign or managing paid ads, and the next you may be helping lead a grand opening or community event. If you enjoy variety, collaboration, and fast-paced environments where no two days look exactly the same, this could be a great fit.

This role is approximately:

• 70% social media marketing
• 30% field marketing and events

What You’ll Do...

Social Media Marketing

• Help develop and execute social media strategies and content calendars for both brands
• Write engaging captions, ad copy, and platform content across Facebook, Instagram, and Nextdoor
• Collaborate with our graphic designer on campaigns, graphics, and creative content ideas
• Manage boosted posts and paid social campaigns
• Monitor engagement, comments, messages, and online reviews across platforms
• Support real-time clinic communications and marketing initiatives as needed

Field Marketing & Events

• Help lead grand openings, school partnerships, sponsorships, and community events
• Travel throughout the Southeast to support local marketing efforts and event activations
• Coordinate event logistics, signage, swag, and marketing materials
• Capture photo and video content at events for social media and future campaigns
• Represent both brands in a professional, energetic, and community-focused way

What We’re Looking For...

Required

• 2+ years of experience in social media, digital marketing, or related marketing roles
• Experience managing social media for a business or brand
• Strong writing and communication skills
• Ability to manage multiple projects and deadlines simultaneously
• Organized, dependable, and detail-oriented
• Self-starter who can execute independently while collaborating with a team
• Willingness to travel and work occasional nights/weekends during peak event seasons

Preferred

• Experience with Meta Ads Manager or paid social advertising
• Basic Canva or graphic editing experience
• Experience in healthcare, retail, hospitality, or multi-location businesses
• Familiarity with online reputation management and customer engagement

About You

• You're creative, proactive, and resourceful
• You thrive in fast-paced environments and enjoy wearing multiple hats
• You're comfortable balancing strategy with hands-on execution
• You genuinely enjoy building community connections and creating engaging content
• You care about doing great work and being part of a collaborative team