Marketing Associate

Cosmetic-Skin-; Birmingham (MI); Sur place; USD 45 000 - 65 000; Plein temps

Résumé du poste

BOYD in Birmingham, MI is seeking a Marketing Associate to drive social media, email marketing, and content creation for our facial plastic surgery and medical spa practice. You will manage social channels, craft campaigns, edit videos, design assets, coordinate events, and help grow local engagement with a creative, detail-oriented approach.

You will collaborate with a small, energetic team to deliver high-quality content across channels and support patient communications with consistency and

Qualifications

• Strong writing and editing skills.
• Proficiency in graphic design software.
• Excellent organizational and time management skills.
• Passion for the beauty and wellness industry.
• Team-oriented attitude and positive mindset.

Responsabilités

• Manage day-to-day social media across platforms.
• Develop content calendars aligned with campaigns.
• Create engaging posts, stories, reels, and graphics.
• Capture photos and videos for authentic content.
• Write captions reflecting BOYD's brand voice.
• Monitor trends and grow engagement and reach.
• Coordinate responses to comments and messages.
• Track performance and provide insights.
• Develop and execute email newsletters and SMS campaigns.
• Design marketing assets with Canva and Adobe tools.
• Assist with planning patient events.

Connaissances

Writing

Graphic design

Time management

Detail-oriented

Beauty industry

Team player

Community knowledge

Outils

Adobe Creative Suite

CapCut

Adobe Premiere Pro

Canva

Description du poste

About BOYD

Join a team dedicated to helping patients look and feel their best.

BOYD is Birmingham's premier facial plastic surgery and medical spa, led by Dr. Charles M. Boyd. For over 25 years, we've been helping patients enhance their natural beauty and feel confident at every stage of life.

At BOYD, we believe exceptional care begins with understanding each patient as an individual. Dr. Boyd and our experienced team of medical professionals take a personalized approach, creating customized treatment plans and guiding patients from their initial consultation through their final follow-up.

Our commitment to natural-looking results, personalized care, and patient happiness is at the heart of everything we do. We're looking for passionate, talented individuals who share that commitment and want to be part of a team that makes a meaningful difference in patients' lives.

Position Overview

We are seeking a creative, highly organized, and detail-oriented Marketing Associate to join our team in Birmingham, MI. The ideal candidate is passionate about social media, digital marketing, and content creation, with a strong understanding of how to engage audiences across multiple channels.

We are looking for someone who is both creative and execution-oriented, with excellent writing skills, a strong visual eye, and the ability to manage multiple projects in a fast-paced environment.

Key Responsibilities

Social Media Management

• Manage day-to-day social media activities across platforms, including Instagram, Facebook, TikTok, and other relevant channels.
• Develop and maintain a social media content calendar aligned with marketing campaigns, promotions, and brand initiatives.
• Create engaging content, including posts, Instagram Stories, Reels, short-form videos, and graphics.
• Capture photos and videos of providers, treatments, events, and behind-the-scenes activities to create authentic, engaging content.
• Write compelling social media captions that reflect BOYD's brand voice and encourage audience engagement.
• Monitor social media trends, identify relevant content opportunities, and recommend creative ways to grow engagement and reach.
• Monitor comments, messages, and audience interactions, coordinating responses with the appropriate team members.
• Track social media performance and provide insights to help optimize content and engagement.

Email & SMS Marketing

• Develop, design, and execute marketing email newsletters, promotional campaigns, and patient communications.
• Create compelling subject lines, email copy, and calls to action that encourage engagement and conversions.
• Plan and execute SMS marketing campaigns to promote services, special offers, events, and other patient engagement initiatives.
• Maintain email and SMS marketing calendars to ensure timely and coordinated communications.
• Monitor campaign performance, including open rates, click-through rates, and other key engagement metrics.

Content Creation

• Develop engaging written and visual content for social media, email newsletters, SMS campaigns, and other marketing materials.
• Design marketing assets using tools such as Canva and Adobe Creative Suite.
• Edit short-form videos for social media using tools such as CapCut, Adobe Premiere Pro, or similar platforms.

Marketing & Event Support

• Assist with planning, promoting, and coordinating patient events
• Identify opportunities for community engagement, local partnerships, and brand awareness in the Birmingham and greater Metro Detroit area.

Qualifications

• Strong writing and editing skills
• Proficiency in graphic design software (e.g., Adobe Creative Suite)
• Excellent organizational and time management skills
• Strong attention to detail
• A passion for the beauty and wellness industry
• A team-oriented approach with a positive attitude
• Strong understanding of the local community and ability to identify relevant events and marketing opportunities